Skip to contentIndustry average: $100/month × 10 months = $1,000 lifetime value (LTV) per rental.Rentals get full value; earlier actions like calls or map clicks get partial values.
Text review request sent 1 day after move-in/move-out.Follow-ups at 3 and 5 days if no response.Move-out requests are skipped if the customer is in the auction process.
Weekly: 5 random tenants receive requests.No repeats for at least 6 months.
Text only (highest response rate); no emails.Reviewers entered into a gift card raffle (managed at no cost to you).
Google Ads: Why Conversion Values Matter in Self-Storage Marketing
Clicks don’t pay the bills, rentals do. Conversion values show which actions bring real revenue, so Google can prioritize profitable results over cheap clicks.
How it works:
Why it matters:
By assigning values based on your actual rates, customer stay length, and campaign run time, we make your data more accurate, your budget more efficient, and your ads focused on real customers, not just traffic.
Bottom line:
Conversion values turn ad spend into measurable returns, shifting your investment from buying clicks to buying customers.
Review Strategy (as of 08/2025)
Move-In & Move-Out Campaigns
Current Tenant Campaign
Additional Notes
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