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Google Ads Deep Dive (5/5-8/5)


Danielsville, GA - 12 rentals, $12K, ROAS 3.33× → Strong.

Tight local demand + clear LP.
Next: +10-20% budget; keep high-intent Exact/Phrase funded; test new headlines; stay geo-local.

Shipman (Havelock, NC) - 2 rentals, $2K, ROAS 1.33× → Below target.

Too-wide geo + low-intent queries.
Next: Tighten geo (1-3 mi), pause Broad, add negatives, improve unit/pricing visibility.

Webb (Havelock, NC) - 0 rentals, ROAS 0× → No proof yet.

Likely overlap with Shipman.
Next: Micro-test $5-$10/day, ultra-local, Exact only, creative near Cherry Point; pause if no rentals in 30-45 days.

Linden, NC - 2 rentals, $2K, ROAS 1.33× → Needs cleaner traffic.

Next: Cap geo (6-8 mi), prune queries, test offers, add sitelinks.

Pine Island, FL - 4 rentals, $4K, ROAS 1.33× → Tourist mix diluting.

Next: Hyper-local geo, split Standard vs Boat/RV, emphasize storm-ready trust signals.

Tuscaloosa, AL - 0 rentals (new) → Too early.

Next: Focus campus geo, student-focused ads, keep evenings/weekends active.

Trumann, AR - 3 rentals, $3K, ROAS 6.82× → Excellent.

Next: +10-15% budget, keep Exact/Phrase, maintain low friction LP.

Anniston, AL - 2 rentals, $2K, ROAS 3.03× → Strong early.

Next: +10% budget if stable, keep tight geo, test “Move-In Today” RSA.

Bainbridge, GA - 7 rentals, $7K, ROAS 1.94× → Near goal.

Next: Exclude fringe geo, refresh creative w/ price/availability, light Maps/YouTube assist, remarketing.

Cartersville, GA - 2 rentals, $2K, ROAS 1.33× → Underpowered.

Next: Split Standard vs Boat/RV, reduce booking steps, prune queries.


Elberta, AL - 4 rentals, $4K, ROAS 1.33× → Beach tourist noise.

Next: Tighten geo, separate Boat/RV group, add security visuals.


Johnston St (Lafayette, LA) - 1 rental, $1K, ROAS 1.28× → Early stage.

Next: Focus UL campus geo, student messaging, protect intent w/ negatives.


Portfolio rhythm

Mon: Add negatives to <2× ROAS campaigns.
Fri: Check Rentals/ROAS; adjust geo/schedule.
Scale: Only if ROAS ≥ 2× for 7-14 days & Rentals steady/rising.
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