Submitted by: RunProf LLC
Date: 8/01/2025
Executive Summary
HomeMade is a revolutionary mobile application connecting talented home chefs with customers craving fresh, healthy, and delicious home-cooked meals. By offering an affordable, authentic alternative to fast food, HomeMade supports local entrepreneurs, caters to busy professionals and families, and celebrates the rich culinary heritage of Egypt.
Mission Statement
To empower local chefs while delivering high-quality, affordable, and authentic homemade meals to every household in Egypt.
Business Objectives
Launch the HomeMade application by Q4 2025. Partner with 1,000 home chefs across Egypt within the first year. Attract a customer base of 50,000 active users in the first year. Achieve breakeven by the end of the second year. Market Analysis
Industry Overview
Egypt’s food delivery market is growing rapidly, driven by urbanization, dual-income households, and the increasing demand for healthier meal options. HomeMade offers a unique opportunity to tap into this market by focusing exclusively on homemade meals.
Target Market
Urban professionals (ages 25–45) seeking convenient, healthy meal options. Families valuing the authenticity and nutrition of home-cooked meals. Students and budget-conscious individuals in search of affordable and fresh food. Competitive Analysis
Competitors: Food delivery platforms like Talabat and Elmenus. Differentiation: Unlike competitors, HomeMade exclusively features meals prepared by vetted home chefs, offering a truly homemade experience. Value Proposition
Authenticity: Meals prepared in real home kitchens by talented chefs. Affordability: Prices that are lower than restaurant delivery services. Customizability: Options to cater to various dietary needs (vegetarian, diabetic-friendly, keto, etc.). Business Model
Revenue Streams
Order Commission: 15%-20% commission on every order. Subscription Plans: Premium services like priority delivery or exclusive meal plans. Advertisements: Partnering with food-related brands for ad space. Cost Structure
Technology: Development and maintenance of the HomeMade app. Marketing: Social media campaigns, offline promotions, and influencer collaborations. Operations: Logistics, customer support, and onboarding of chefs. Marketing and Sales Strategy
Brand Positioning
Tagline: “Your Favorite Homemade Meals, Just a Tap Away.” Focus: Authenticity, affordability, and quality. Marketing Channels
Social Media: Leverage platforms like Facebook, Instagram, and TikTok. Influencer Marketing: Collaborate with food bloggers and influencers. Referral Programs: Incentives for users and chefs to grow the HomeMade community. Offline Promotions: Events in universities, office hubs, and urban areas. Customer Retention
Loyalty Programs: Points and rewards for frequent orders. Personalized Recommendations: Suggest meals based on user preferences. Feedback System: Ensure consistent quality and satisfaction. Operations Plan
App Features
Seamless registration for both chefs and customers. Real-time order tracking. Secure, multiple payment options. Ratings and reviews for quality assurance. Quality Control
Rigorous vetting and training of home chefs. Regular inspections and hygiene workshops. Ongoing monitoring through customer feedback. Logistics
Partnering with third-party delivery services for efficient order fulfillment. Geolocation tools for optimized delivery routes and time management. Technologies
HomeMade will leverage cutting-edge technology to ensure a seamless user experience:
Frontend: Vue.js for a fast, scalable, and responsive interface. Mobile Development: Flutter for cross-platform compatibility and an intuitive user experience. Backend: Node.js for secure data processing and real-time order tracking. Financial Plan
Initial Investment
App Development: $50,000. Marketing and Promotions: $20,000. Operational Costs: $30,000. Revenue Projections
Break-Even Analysis
Expected breakeven by Q4 of Year 2, driven by order growth and partnerships. Team Structure
Founder/CEO: Oversees all operations and drives the vision of HomeMade. CTO: Develops and maintains the app and technical infrastructure. Marketing Manager: Builds the brand and acquires customers. Operations Manager: Ensures smooth logistics and chef onboarding. Customer Support Team: Provides excellent service to users. Risks and Mitigation
Risk 1: Competition
Mitigation: Focus on unique selling points like homemade food, affordable prices, and supporting local chefs. Risk 2: Quality Assurance
Mitigation: Implement rigorous vetting processes and regular hygiene training for chefs. Risk 3: Delivery Challenges
Mitigation: Partner with reliable delivery services and use geolocation-based order assignment. Conclusion
HomeMade is poised to redefine the food delivery landscape in Egypt by addressing the growing demand for authentic, affordable, and healthy homemade meals. With the right strategy and execution, HomeMade will create a sustainable ecosystem that empowers home chefs, satisfies customers, and celebrates Egypt’s rich culinary traditions.
Business Plan Home Made