How to Cold Call a Lead

Example job: – Painting Job Lead ($2,500)

🔹 OVERVIEW

Goal: Convert a lead into a booked job by confidently offering:

2–3 skilled painters

All supplies included

1–2 day turnaround

Insured & guaranteed service

⁠

🔸 COLD CALL SCRIPT

Step 1: Greeting

"Hi, is this [First Name]?" "Hi [Name], my name is [Your Name], I saw your post about needing painting help and wanted to see if you’ve found someone yet."

Step 2: Build Trust & Qualify

"We work with a network of insured painters and can usually turn jobs like yours around in 1–2 days with all supplies included."

"Can I ask—how many rooms or square feet is it, and what kind of paint or color scheme are you thinking about?"

Step 3: Offer Value

"For a job like that, we’d likely send 2–3 experienced painters, bring all the needed materials, and get it done within a day or two. Our flat rate is around $2,500, depending on the final scope—but we guarantee the work and handle everything start to finish."

Step 4: Close & Collect Info

"Would you be open to a quick walkthrough or virtual estimate today or tomorrow?" "We just need the address and a few pictures if you have them. I can send you a link now to secure the date."

⁠

🔸 EMAIL TEMPLATE

Subject: Professional Painting Crew – 1–2 Day Turnaround, All Supplies Included Body:

Hi [First Name],

I came across your ad and wanted to offer our help. We work with a reliable crew of professional painters who can complete your job in 1–2 days—supplies included.

We’d typically send 2–3 painters to handle the job efficiently, and we’re fully insured with a satisfaction guarantee. The flat rate for most medium-to-large interior jobs is around $2,500.

If you're still looking for help, I’d be happy to schedule a walkthrough or virtual estimate today. Just let me know your availability!

Best regards,

[Your Name]

GrandsonService.com / Number Etc..

⁠

🔸 TEXT MESSAGE TEMPLATE

Hey [Name], this is [Your Name] from GrandsonService.com. Just saw your post for painting help. We can send 2–3 pros, all supplies included, and wrap it up in 1–2 days. Insured and guaranteed. Usually $2,500 total. Want a walkthrough?

⁠

✅ COLD CALL CHECKLIST

Ask if job is still available

Qualify for size/scope of job

Offer 2–3 painters, all supplies, 1–2 day completion

Mention $2,500 ballpark

Offer to send booking link or estimate

Collect address + contact info

Enter lead into CRM

Want to print your doc?
This is not the way.

Try clicking the ··· in the right corner or using a keyboard shortcut (

CtrlP

) instead.