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WENFIELD

Meghalaya, known as the "Rock Capital of India," is establishing itself as a prime location for global music tours by hosting internationally renowned artists, including Ed Sheeran, Jason Derulo, and Sean Kingston. These events underscore Meghalaya's rising prominence in the international music tour scene.

Vision: Develop 10-20 acres of Meghalaya's hills into India's first hill-station Echoes of Earth, blending pop culture and music with a picturesque setting.

Mission: “To provide India's most unforgettable experiences by merging festival magic with the beauty of Meghalaya's hills, promoting community, creativity, and cultural exchange in an eco-friendly paradise.”

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Location & Property

Site: 50-70 acres in Mukhla, Jowai, Meghalaya – rolling hills, natural stream, and temperate climate (~15°C) year-round.

GPS:

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Advantages:

Naturally formed amphitheaters

Organic cooling and scenic aesthetics

Access via NH44; proximity to Shillong airport & Guwahati rail

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Track Record

Year's past events—Meghalaya Age, NH7 Shillong—showcase strong logistics, zero incidents, weather resilience, local community integration, and infrastructure readiness.

The Meghalaya events space has a rich history of hosting successful music events, showcasing its versatility and appeal.

EVENT

YEAR

FOOTFALL

NH7 Weekender Meghalaya

Oct 2017 Oct 2018 Oct 2019

Over 45,000 - 60,000

Cherry Blossom Festival

Nov 2025 Dec 2023

Over 30,000

Autumn Festival

Sep 2024

25,000 - 30,000

There are no rows in this table

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This is an exciting opportunity to partner with us to host events and experiences at Wenfield - Mukhla. This document outlines the unique advantages of hosting your events at our premier venue, offering an unparalleled experience for both organizers and attendees.

About Wenfield - Mukhla

Wenfield Mukhla is a stunning location, perfectly suited for large-scale events like the NH7 Weekender. Its natural beauty and ample space provide a versatile canvas for diverse event concepts.

Proposal

We propose a collaborative partnership to enhance the festival experience and expand its reach. Our expertise in event logistics, marketing, and creative production can significantly contribute to the success of Echoes of Earth. We aim to:

Enhance attendee experience: Introduce innovative elements that further engage attendees with the festival's theme.

Expand reach: Implement targeted marketing strategies to attract a wider audience, focusing on those passionate about music and sustainability.

Strengthen sustainability initiatives: Support and amplify existing eco-friendly practices, potentially introducing new ones.

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Why Partner with Us?

Strategic Location

Accessibility: Located conveniently on NH7, ensuring easy access for attendees from surrounding regions. Single-owner asset management.

Natural Beauty: The picturesque setting enhances the overall event experience.

Infrastructure & Facilities

Ample Space: Expansive grounds capable of accommodating large crowds and multiple stages.

Power & Utilities: Robust infrastructure to support complex technical requirements.

Parking: Extensive parking facilities for thousands of vehicles.

Marketing & Reach

NH7 Weekender Brand: Leverage the immense popularity and established audience of the NH7 Weekender.

Joint Promotion: Collaborative marketing efforts to maximize event visibility.

Partnership Benefits

Partnering with Wenfield - Mukhla for the NH7 Weekender offers numerous benefits to event companies:

Increased Brand Exposure: Align with a major national music festival.

Access to a Captive Audience: Engage directly with thousands of attendees.

Operational Support: provide assistance with site management.

Networking Opportunities: Connect with other event professionals and sponsors.

One Landowner: avoiding multiple stakeholder management.

Potential Areas of Collaboration

Creative Stage Design

Design and construct sustainable stage sets using recycled materials, aligning with the festival's eco-friendly ethos.

Interactive Installations

Develop interactive art installations that educate and engage attendees on environmental themes.

Zero-Waste Initiatives

Implement advanced waste management solutions, including composting and recycling programs.

Volunteer Management

Provide support for recruiting, training, and managing local volunteers, ensuring smooth festival operations.

Sponsorship and Partnership

Leverage our network to secure additional sponsors and partnerships that align with the festival's values.

Marketing and Promotion

Create and execute comprehensive marketing campaigns to raise awareness and drive ticket sales for the event.

There are no rows in this table

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Mukhla is a landmark with a history of hosting large-scale, iconic events that have influenced the region's culture.

Weekender 2017: Mukhla hosted its first NH7 Weekender, managing large crowds and complex logistics.

Weekender 2018: The festival's return solidified Mukhla's status as a premier destination for music and culture, attracting a larger audience.

Weekender 2019: The successful three-year run highlighted Mukhla's operational excellence and appeal as a top-tier festival venue.

Meghalaya Age: From March 7 to 15, 2020, the inaugural Meghalayan Age Festival was held at the same location.

Read more⁠

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Market & Opportunity

Primary Segment: music fans craving immersive experiences. OML reported having a major footfall in this location across India.

Secondary: Adventure tourists (25–40), social‑media seekers.

Tertiary: International visitors seeking exotic pop‑culture travel.

Local: Youth population in Northeast.

Market Gap: Access to space for attracting large footfall. Scale events in the region—first-mover advantage with potential for full market capture and premium pricing at a national and global level.

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Venue:

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Caption: "Bird's eye view showing the natural venue layout potential"

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Caption: "Plenty of open space to conduct and curate new experiences taking full advantage of the natural landscape"

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Caption: "Natural amphitheater formations perfect for main stages"

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NH7:

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Risk Management

Weather: 70% coverage; indoor backup zones; insurance; 72‑hr weather monitoring

Attendance: Dynamic pricing, institutional partnerships, off‑peak events

Infrastructure: Backup power/water, mobile units, redundant suppliers, emergency protocols

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Contact Details

Christina Bareh |

christina.bareh@gmail.com⁠

| 9742893959 | 9436936762 |

Key Logistics: Nearest airport in Shillong, railway in Guwahati.

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