Did you know there are several different types of content creators? We’re not just talking about the type of content they create, but also the way they create it. This includes everything from brainstorming to information gathering, the way the content is shot, edited and marketed, and what they do with the content after it is published. Every creator—depending on their type—picks ideas, concepts,
and techniques, software and other essential tools, based on their expertise, strong suits, and experience in the creator economy. .
Content creation as a profession has continued to become more and more popular. And better technology scenario paired with increased resources has pushed independent content creators to come up with their
game. Knowing what type of content creator you are can greatly benefit your monetizaiton strategy.
Ever wondered what kind of content creator you are? Read through to find out!
Types of Content Creators
1. The Professionals
The professionals or experts have an in-depth knowledge of the subject or niche their content falls into. Their content is weaved through experiences and skills obtained over the years. Their audience is usually made up of beginners within the same niche who look up to the professional type as mentors or people who have a general interest in their subject area. They gather knowledge, tips, and techniques from these creators.
Since the professional type is an expert in their field, they are a wonderful source of information for their audience. These creators would benefit from utilizing
platforms to sell digital guides, tutorials, and learning materials, so their audience can deepen their knowledge beyond what’s shared in their free content.
2. The Conversationalists
The conversationalists or networkers are those that create content found from the information, current events, and experiences of people around them. They love to share ideas, pop culture, and opinions that they’ve heard or read and discuss it with their audience. They concentrate on having a strong community and continually put efforts to nurture it.
The conversationalists usually share more general information related to current events that is followed by a relatable, practical point of view. Putting these perspectives and inviting others to share their perspectives is one of the content pieces they generally make.
Their monetization usually happens via social media platforms because the type of content they create resonates with social users and performs well on social platforms. Because they know what’s popular, brand deals and affiliate links are a great option for content monetization.
3. The Analysts
The analysts, or the observers, create content that shares the bigger picture, be it on a current social issue or a general area of knowledge. They provide knowledge that puts a topic into context, so their audience can better understand a topic, but don’t go too much into detail. Rather, they provide just enough information to form a foundation that piques the curiosity of people so that they head out looking for answers themselves.
The analysts are good reviewers, so a few of their income sources could be brand deals, affiliate links and product reviews. They might also go for
The illustrator type of creators or ‘visualizers’ use infographics, charts, diagrams and text animations in their content. They use visuals to express themselves and educate their fan base. The content depends majorly on their skills in creating illustrations and they use multiple tools to achieve that.
One of the benefits of having illustrative content is that people are engaged with your content for a longer time as visuals are more attractive, entertaining, grab attention, and take longer to consume. This does not just mean positive audience retention but also is beneficial in terms of revenue generation. Further, illustrators do not necessarily have to gather information for their content. They can pick existing content and turn it into visuals.
For illustrators, courses, digital guides, and sponsored posts are attractive income sources because they allow them to utilize their illustrative skills and further teach their audience about their niche.
5. The Persuaders
The persuader is a natural salesperson whose main content type involves convincing people what to buy, what to think, and how to act. The topics they talk about can include politics, current news, historical facts, myth busters, and so on. These type of creators carry an in-depth research on niche topics and stay updated at all times. They create compelling content that connects with their followers and brings a new perspective to their thinking.
The persuaders or convincers are influential creators who directly or indirectly urge people to take action by providing their compelling perspective and useful information.
(brand sponsorships) and affiliate links because of their incredibly convincing power, which enables them to earn out of their content.
Understanding your creator type will require more than a quiz or trivia. But knowing your type can help you know your brand strengths, your audience, what content works and why it works, and other key insights.
Still confused, which content creator type you are? Well, you can be more than one! It depends on your expertise: are you a professional dancer? Then you may fall under the professional/expert category. Are you someone who can write about any topic? Then you might be an analyst/observer!
However, even if you’re a professional yoga instructor, you can still be a persuader if your content pushes people to attain a better lifestyle. Or you can be an analyst but also use infographics and visuals to prove your point in the content. In that case, you’re a blend of analyst and an illustrator/visualizer.
What do you do after you learn your content creator type? The next step is to create content based on your audience type, skills, and the tools available at your disposal. After creating content, you should explore the many