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TURNOFSPEED - PERFORMANCE MARKETING PROPOSAL

EXECUTIVE SUMMARY

This proposal outlines a focused performance marketing strategy for Turnofspeed, aimed at increasing readership subscriptions with a target of 150 new subscribers monthly. Founded by Rachna Tyagi, Turnofspeed is an established automotive content platform offering premium insights, reviews, and analysis of the automotive industry.

Our performance marketing approach leverages data-driven strategies across Meta and Google platforms to drive subscription growth while enhancing brand authority in the automotive content space. The service is priced at 40,000 INR per month, providing exceptional value while delivering measurable results for your subscription-based business model.

COST SUMMARY TABLE

Service

Monthly Cost (INR)

Expected Outcome

Remarks

Performance Marketing + Creative edits for ADS

50000

150+ new subscribers monthly

RAW content needs to be provided to us and AD budget for running the campaigns are separate.

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PERFORMANCE MARKETING SCOPE OF WORK

Comprehensive Services Included:

Service Component

Description

Deliverables

Strategy Development

Data-driven performance marketing strategy focused on subscription growth

• Comprehensive strategy document • Monthly strategy refinements • Quarterly strategy reviews

Campaign Management

Setup, management, and optimization of campaigns across Meta and YouTube

• Campaign structure setup • Daily campaign monitoring • Weekly optimization actions

Audience Research

In-depth audience analysis and targeting strategy for automotive enthusiasts

• Detailed audience segments • Monthly audience insights report • Competitor audience analysis

Creative Development

Ad creative development and testing optimized for performance

• 15-20 ad creatives monthly • A/B testing frameworks • Creative performance analysis

Budget Management

Strategic allocation and optimization of marketing budget

• Budget allocation plan • Spend tracking and forecasting • ROI optimization recommendations

Performance Analytics

Comprehensive tracking, reporting, and analysis

• Weekly performance snapshots • Monthly comprehensive reports • Custom dashboard setup

Conversion Optimization

Continuous improvement of subscription conversion rates

• Landing page recommendations • Funnel analysis • Conversion rate enhancement tactics

Competitive Analysis

Monitoring and analysis of competitor strategies

• Quarterly competitive landscape report • Opportunity identification • Differentiation recommendations

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Platform Focus:

• Meta (Facebook & Instagram): 60% of effort and budget • YouTube: 40% of effort and budget

Requirements:

• Access to advertising accounts • Budget approval process • Brand assets and guidelines • Target audience information • Historical performance data (if available) • Website access for tracking implementation • Regular communication and feedback

PERFORMANCE MARKETING STRATEGY

Targeting Strategy

Audience Segment

Description

Targeting Approach

Platforms

Automotive Enthusiasts

People with demonstrated interest in automotive content, reviews, and news

• Interest-based targeting • Competitor audience targeting • Automotive YouTube channel viewers

Meta & YouTube

In-Market Audiences

Users actively researching vehicle purchases or automotive products

• In-market segments • Search-based intent signals • Automotive dealer visitors

Meta & YouTube

Retargeting Pools

Website visitors, partial signups, and content engagers

• Site visitor segmentation • Engagement-based retargeting • Time-decay optimization

TENTATIVE MEDIA PLAN

Phased Implementation Strategy

Phase

Timeline

Key Activities

Focus Areas

Expected Outcomes

Budget

Phase 1: Foundation

Month 1

• Establish baseline metrics • Implement tracking & analytics • Develop initial ad creatives • Launch foundational campaigns • Setup conversion tracking

• Data infrastructure • Creative testing • Existing audience targeting

• Baseline performance data • Initial creative insights • 50-70 new subscribers

30,000 per month as test budget to see cost per conversions basis that budget for following months will be decided.

Phase 2: Growth

Months 2-3

• Scale successful campaigns • Expand audience targeting • Increase creative production • Test subscription offers • Implement advanced bidding

• Audience expansion • Creative optimization • Conversion rate improvement

• Increased engagement • Lower acquisition costs • 100-130 new subscribers monthly

TBD

Phase 3: Optimization

Months 4-6

• Refine targeting • Optimize budget allocation • Scale successful campaigns • Implement advanced attribution • Develop retention campaigns

• Performance optimization • Scale management • Subscriber retention

• Optimized cost per subscription • Improved subscriber LTV • 150+ new subscribers monthly

TBD

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Budget Allocation Table for 1st Month

Platform

Percentage

Monthly Budget (INR)

Primary Objective

Meta (Facebook/Instagram)

50%

15000

Awareness, Consideration, Conversion

YouTube

40%

15000

Awareness, Engagement, Authority Building

TOTAL

100%

30000

Full-funnel approach

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KPI Targets Table

Metric

Target

Measurement Frequency

New Monthly Subscribers

150+

Cost Per Subscription Acquisition

Below 300 INR

Click-Through Rate (CTR)

1.5-2.5%

Landing Page Conversion Rate

3-5%

Video View Rate

25%+

Campaign ROAS

3x+

Free-to-Paid Conversion Rate

2-3%

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