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My Trampoline Proposal and Roadmap


Brand Roadmap
Month
Social Media
Ads
Website
Email and WA
Weekly Marketing Campaigns
Content Requirements
Ad Budget
Est ROI
Our Retainer Cost
1
M-1
Start with basic posting for Social Media
Go live on Meta ads
Thematic Changes
Start with Email and WA automations
​
Content creation for the go live of ads with content which is already present
40,000
2.5
50,000
2
M-2
Weekly 3-4 posts and alternate day stories
Refresh Meta Creatives
Thematic Changes
Complete all automations + Start weekly campaigns
Start with 2 campaigns a month
​
150,000
3
50,000
3
M-3
Weekly 3-4 posts and alternate day stories
Go live on Google Ads + Refresh Meta creatives
Refresh Website theme
Send weekly blasts
2-3 campaigns a month
Fresh Content needed for Ads
200,000
3
50,000
4
M-4
Weekly 3-4 posts and alternate day stories
New Campaign on META + Refresh old creatives
Optimise website CR
Send weekly blasts
Weekly campaign
​
250,000
3.5
50,000
5
M-5
Daily Posts and Stories
Refresh Google and Meta creatives
Optimise website CR
Send weekly blasts
Weekly campaign
Fresh Content needed for Ads
300,000
4
60,000
6
M-6
Daily Posts and Stories
New campaign on META + GOOGLE + Youtube
Optimise website CR
Send weekly blasts
Weekly campaign
​
400,000
4
60,000
There are no rows in this table
⁠

Roadmap of Execution
1
Research, Marketing Calendar and Onboarding
Ad Creation
Go live with META ads
Website Changes
Integration of Email and WA
Get go on Social Media
Start with weekly WA/Emails
Jun 2024
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Jul 2024
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Aug 2024
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Sep 2024
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Oct 2024
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Nov 2024
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Dec 2024
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Jan 2025
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Feb 2025
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Research, Marketing Calendar and Onboarding
Ad Creation
Go live with META ads
Website Changes
Integration of Email and WA
Get go on Social Media
Start with weekly WA/Emails
Month
TodayFit
⁠


Detailed Roadmap for 1st month
1
⁠

What do we do on each segment:

Performance Marketing Ads

Plan and Strategize Ad campaigns at a monthly level
Set up ads META and Google
Bi-weekly optimisation of AD campaigns
Realtime Reporting of ADS and Shopify
Share detailed Monthly Insights

Website Management
Thematic changes wherever needed
Optimise Conversion Rate on the website as per best practices
Update banners and discounts
Handle all code related changes
Experiment with new tools

Retention Marketing ( Email and WA marketing )
Plan, strategize and execute WA campaigns
Handle all setup of Emails and WA and IG automation
Send 1-2 weekly blasts via WA/SMS/Emails
Implement strategies to upsell/cross-sell/referral
Share detailed insights at a monthly level

Social Media Marketing
Handle posts on Meta and YT
Image creation and video edits for all social media content and ads
Monthly reporting of all social media content
Any shoots related to content isnt included in this. We will repurpose from existing content.

Pricing
Monthly Retainer - as per the roadmap mentioned above
Ad Budget - To be discussed mutually
Ad budget to be uploaded directly by the Brand on the Ad accounts

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