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New marketing calendar weekly level
Campaign Calendar (Monday-Sunday)
Campaign Period
Festival Target
June 2-8
Eid al-Adha
June 9-15
Summer Campaign
June 16-29
Summer Campaign continuity
June 23-29
Jagannath Rathyatra
June 30 - July 6
School Reopening
July 7-13
Guru Purnima
July 21-27
Hariyali Teej - region specific
July 28 - August 3
Nag Panchami - can be avoided
August 4-10
Raksha Bandhan
August 11-17
Janmashtami + Independence Day
August 25-31
Ganesh Chaturthi
September 1-7
Onam + Teachers' Day
September 8-21
Cultural Celebrations
September 22-28
Navratri Prep
September 29 - October 5
Navratri + Dussehra
October 6-12
Karwa Chauth
October 13-26
DIWALI
October 27 - November 2
Chhath Puja
November 3-9
Guru Nanak Jayanti
November 10-16
Children's Day
November 17-30
Winter Prep
December 22-28
Christmas
December 29-31
New Year
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