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Marketing Calendar

Festivals Calendar for Little Bansi (2025)

Festival/Event

Date (2025)

Region

Campaign Focus / Ideas

Makar Sankranti / Pongal

Jan 14–17

Pan-India / South

Festive combos, harvest-themed looks

Republic Day

Jan 26

Pan-India

Tricolor outfits, patriotic themes

Bihu (Magh/Rongali)

Jan 15 / Apr 14

Assam / NE India

Traditional Assamese styles

Basant Panchami

Feb 2

Bengal / Punjab

Yellow-themed collections

Maha Shivratri

Feb 26

UP / MP

Subtle spiritual hooks

Holi

Mar 14

Pan-India

Color splash, lehengas, vibrant kurtas

Gudi Padwa / Ugadi

Mar 30

Maharashtra / South

Regional sets, festive bundles

Eid al-Fitr

Mar 31 – Apr 1

Pan-India / Urban

Elegant pastels, family sets

Vishu

Apr 14

Kerala

White-gold tones, South Indian styles

Bengali New Year

Apr 14

West Bengal

Red-white edit, nostalgia campaign

Baisakhi

Apr 13

Punjab

Vibrant, fun Punjabi styles

Independence Day

Aug 15

Pan-India

Tricolor styles, Made-in-India branding

Raksha Bandhan

Aug 9

North / Central

Sibling combos, giftable sets

Ganesh Chaturthi

Aug 28

Maharashtra

Maharashtrian-inspired festive wear

Onam

Sep 5 – 14

Kerala

Traditional Kerala sets

Navratri / Durga Puja

Sep 22 – Oct 2

Gujarat / Bengal

Garba lehengas, pujo kurtas

Dussehra

Oct 2

Pan-India

Family combos, festive wear

Karva Chauth

Oct 16

North India

Matching “mom & me” outfits

Diwali

Oct 20 – 24

Pan-India

Mega sale, premium ethnic edits

Bhai Dooj

Oct 26

North / Central

Sibling sets, gifting collections

Chhath Puja

Oct 28 – 31

Bihar / UP

Traditional & festive styles

Christmas

Dec 25

Urban India

Indo-western styles, red-gold sets

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Occasion-Based Always on Campaigns

Occasion / Event

Target Audience

Campaign Theme / Product Focus

Birthdays

All India

Birthday special edits, gifting bundles

Naming Ceremony (Namkaran)

Infants / Toddlers

Soft ethnic sets, family bundles

Annaprashan / Rice Ceremony

East/South India

Traditional infant wear in white/gold tones

Mundan Ceremony

North/Central India

Traditional boy sets

First Festival (Holi, Diwali)

New parents

“First Festive Outfit” — emotional, nostalgic edits

Baby Shower / Godh Bharai

Gifting audience

Gift sets, newborn ethnic bundles

Wedding Invite Events

Family buyers

Wedding-ready festive outfits for kids

Siblings Day / Brother’s Day

Parents of 2+ kids

Sibling combo sets, “Twinning is Winning” campaign

Annual Day / Fancy Dress

School kids

Ethnic/fusion outfits for stage + cultural days

Back to School

Young kids

Lightweight Indo-western styles

Ethnic Day at School

Urban parents

Affordable traditional looks for school events

School Photoshoot Season

Pre-schoolers + KG

Picture-perfect ethnic outfits

Return Gifts (Birthdays)

Parents, gifters

Mini ethnic accessories or outfit gifting options

Newborn Gifting

Friends & Family

Bundled gifting kits

Growth Spurts

Age 2–10

Upsizing campaigns (“Outgrown again?”)

NRI Visits to India

NRI / Gift seekers

“Ready-to-gift” ethnic bundles, airport delivery angle

Mother’s / Father’s Day

Family buyers

“Mom & Me” / “Dad & Me” matching sets

Grandparents’ Day

All families

Emotional storytelling (“Dressing up for dadi”)

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