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2026 Festivals
Go live event minus 3 weeks
Pause → event minus 5 days
Per event → 2 whatsapps
Per month - 8 to 10 whatsapps
Dates
Date
Campaign live date
Festival / Event
13-Jan
Lohri
14-Jan
Pongal / Makar Sankranti
23-Jan
Vasant Panchami
04-Mar
Holi
20-Mar
Eid
5/26/2026
Ram Navami
5/27/2026
Bakri Eid
26-Aug
Onam
28-Aug
Rakhi
04-Sep
Janmashtami
05-Sep
Teachers' Day
14-Sep
Ganesh Chaturthi
19-Oct
Durga Ashtami
20-Oct
Dusherra
08-Nov
Diwali
11-Nov
Children's Day (Nehru Day)
There are no rows in this table
Calendar
Checkbox
Festival/Event
Date
Campaign Live
Campaign Pause
WhatsApp #1
WhatsApp #2
Website Banner Period
Lohri
Jan 13
Dec 23
Jan 8
Dec 23: Bonfire video + "Keep them stylish & snug"
Jan 5: Image carousel + "Order by Jan 8 - last chance!"
Dec 23 - Jan 8
Pongal/Sankranti
Jan 14
Dec 24
Jan 9
Dec 24: Harvest video + kite flying
Jan 7: "Last few days" reminder
Dec 24 - Jan 9 (rotating with Lohri)
Vasant Panchami
Jan 23
Jan 2
Jan 18
Jan 2: Yellow collection launch collage
Jan 15: "Yellow Day" video + shipping reminder
Jan 2 - Jan 18
Republic Day
Jan 26
Maha Shiv Ratri
Feb 15
Holi
Mar 4
Feb 12
Feb 27
Feb 12: White kurtas + gulaal video
Feb 20: Rainbow collection + "Last chance"
Feb 12 - Feb 27
Eid-ul-Fitr
Mar 20
Feb 15
Mar 15
Feb 27: Eid collection launch + elegant outfits
Mar 10: Embroidery video + delivery reminder
Feb 28 - Mar 15
Ram Navami
Mar 26
Mar 5
Mar 21
Mar 5: Child as little Rama + kurta sets
Mar 15: Yellow/orange edit + "Shop by Mar 21"
Mar 5 - Mar 21
Summer Collection
Apr
-
-
Early Apr: Cool cotton collection
Mid Apr: Baisakhi greeting (optional)
-
Apr: Summer Arrivals banner
Mid-Year Sale
May-Jul
-
-
Late May: EOSS announcement
Jun: Style tips (non-sales)
Jul: Rakhi/Independence teaser
-
Jun: EOSS banner
Jul: "Festivals Coming" teaser
Independence Day
Aug 15
Jul 29
Aug 10
Jul 29: Tri-color intro + patriotic outfits
Aug 5: Flag salute video + "Grab now"
Jul 29 - Aug 10
Onam
Aug 26
Aug 5
Aug 21
Aug 5: Kerala traditional image + kasavu styles
Aug 15: Pookalam video + "Last few days"
Aug 11 - Aug 21
Raksha Bandhan
Aug 28
Aug 7
Aug 23
Aug 7: Sibling matching video + bonding theme
Aug 20: Coordination sets collage + customer review
Mid Aug - Aug 23: Sibling Sets section
Janmashtami
Sep 4
Aug 14
Aug 30
Aug 14: Little Krishna image + yellow dhoti sets
Aug 28: Krishna/Radha video + "Last few days"
Aug 14 - Aug 30
Teacher's Day
Sep 5
-
-
Sep 5: Greeting message (non-promotional)
(Optional) Sep 1: Formal attire for school events
Sep 5: Greeting banner only
Ganesh Chaturthi
Sep 14
Aug 24
Sep 9
Aug 24: Red/yellow outfits + Ganesh backdrop
Sep 5: Aarti video + "Order by Sep 9"
Aug 24 - Sep 9
Navratri Preview
Late Sep
-
-
Late Sep: "Navratri coming - 9 nights of fashion!"
-
-
Navratri/Durga Puja
Oct 19-20
Sep 28
Oct 14
Sep 28: Garba dance video + colorful lehengas
Oct 8: "Color of the day" carousel + reminder
Sep 28 - Oct 14
Dussehra Greeting
Oct 20
-
-
Oct 20: Happy Dussehra wish
-
-
Diwali
Nov 8
Oct 18
Nov 3
Oct 18: Grand video + Diwali collection launch
Oct 28: Last-minute picks + urgency
Oct 15 - Nov 3
Diwali Greeting
Nov 8
-
-
Nov 7-8: Happy Diwali wish (non-promotional)
-
Nov 8: Greeting overlay
Children's Day
Nov 14
Nov 9
Nov 13
Nov 9: Celebration video + contest teaser
Nov 11: New arrivals + 14% off offer
Nov 9 - Nov 14
There are no rows in this table
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