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Kamdhenu Labs x Yard AI Agency


Brand Roadmap
Month
Social Media
Ads
Website
Email and WA
Weekly Marketing Campaigns ( Free )
Content Requirements from your end ( Client )
Ad Budget ( incl taxes )
Est ROI
Our Retainer Cost
1
M-1
Daily 1 post + 2 stories ( 1 custom + 1 reshare )
Go live on Meta ads
Optimise website CR
Start with Email and WA automations ( integration )
​
All existing content needed in a drive
50,000
2
80,000
2
M-2
Daily 1 post + 2 stories ( 1 custom + 1 reshare )
Refresh Meta Creatives
Optimise website CR
Complete all automations + Start weekly campaigns
Start with 2 campaigns a month
​
150,000
2.5
80,000
3
M-3
Daily 1 post + 2 stories ( 1 custom + 1 reshare )
Go live on Google Ads + Refresh Meta creatives
Optimise website CR
Send weekly blasts
2-3 campaigns a month
We will have to shoot fresh content - regular
200,000
3
80,000
4
M-4
Daily 1 post + 2 stories ( 1 custom + 1 reshare )
New Campaign on META + Refresh old creatives
Optimise website CR
Send weekly blasts
Weekly campaign
​
250,000
3.5
80,000
5
M-5
Daily 1 post + 2 stories ( 1 custom + 1 reshare )
Refresh Google and Meta creatives
Optimise website CR
Send weekly blasts
Weekly campaign
We will have to shoot fresh content - professional
300,000
3.5-5
80,000
6
M-6
Daily 1 post + 2 stories ( 1 custom + 1 reshare )
New campaign on META + GOOGLE + Youtube
Optimise website CR
Send weekly blasts
Weekly campaign
​
400,000
3.5-5
80,000
7
M-7 onwards
Daily 1 post + 2 stories ( 1 custom + 1 reshare )
New campaign on META + GOOGLE + Youtube
Optimise website CR
Send weekly blasts
Weekly campaign
​
500,000
3.5-5
100,000
There are no rows in this table
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What do we do on each segment:

Performance Marketing Ads

Plan and Strategize Ad campaigns at a monthly level
Set up ads META and Google
Bi-weekly optimisation of AD campaigns
Realtime Reporting of ADS and Shopify
Share detailed Monthly Insights
All Ad creatives and content creation are included in this

Website Management
Thematic changes wherever needed
Optimise Conversion Rate on the website as per best practices
Update banners and discounts
Handle all code related changes
Experiment with new tools
All Ad creatives and content creation are included in this

Retention Marketing ( Email and WA marketing )
Plan, strategize and execute WA campaigns
Handle all setup of Emails and WA and IG automation
Send 1-2 weekly blasts via WA/SMS/Emails
Implement strategies to upsell/cross-sell/referral
Share detailed insights at a monthly level
All Ad creatives and content creation are included in this

Social Media Marketing
Handle posts on Meta and YT
Image creation and video edits for all social media content and ads
Monthly reporting of all social media content
Any shoots related to content isnt included in this. We will repurpose from existing content.
All Ad creatives and content creation are included in this

Pricing
Monthly Retainer - as per the roadmap mentioned above
Ad Budget - To be discussed mutually
Ad budget to be uploaded directly by the Brand on the Ad accounts

Connects
We will be connecting once a week.
Discussion will be regarding any strategical changes and executional changes
Reports of previous week and readiness of next week to be planned.
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