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Hosi x Rangeet : Ad proposal
Hosi x Rangeet : Ad proposal
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Hosi x Rangeet : Ad proposal

Objective

Generate 50 qualified leads in one week for the Ghaf Woods real estate project in key regions: Gulf, UK, and Southeast Asia.
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​Location focus

Region wise campaigns
Target Audience
1
Gulf
High-net-worth individuals (HNIs) and Expats in cities like Dubai, Riyadh, and Abu Dhabi seeking sustainable luxury living.
2
UK
Affluent individuals and investors across Europe interested in international property investments with tax-free advantages.
Eventually figure out
3
Southeast Asia
Singapore
Delhi
Mumbai
Bangalore
Kuala L.
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Creatives Example:

Headline: “Live at the Heart of Nature – Ghaf Woods Dubai”
Subheadline: “Luxury Forest Living in the City – Own Your Sustainable Paradise!”
Call to Action (CTA): “Book Your Private Consultation Now – Limited Slots!”
Creative types
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6. Budget Allocation

Region
Daily Budget
1
Gulf Market
AED 500
2
UK Market
AED 500
3
Southeast Asia
AED 500
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This is per project budget when we launch.
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Timeline
Day
Activity
1
Day 1-3
Audience targeting, creative approvals, and initial ad deployment.
2
Day 3-5
Review ad performance, adjust creatives and targeting based on results.
3
Day 6-7
Optimize ads for higher lead quality and finalize lead target push.
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8. Key Performance Indicators (KPIs)

Metric
Target
1
Leads Generated
50 qualified leads.
2
CPL (Cost Per Lead)
AED 80 - AED 200 per lead depending on region and quality
3
Metrics Tracked
Lead to Qualified ration, Lead to conversion ration
4
Reports
Daily performance updates, mid-week optimization report, end-of-week results report.
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Commercials:

5000 AED per month for any number of projects or campaigns we focus on.
Inclusions
Complete setup, execution of ads
Minor edits needed on video ads or image ads depending upon the requirements
Target to achieve from our end: Provide minimum 50 leads per project in a week and focus on delivering highest amount of qualified leads at lowest cost.

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