Explore

Problem

Storm / Insurance Roofing Contractors

Problem statement

Storm roofing contractors struggle with inconsistent, low-quality lead flow and lack a predictable system to generate and close insurance-based roofing jobs, resulting in unstable revenue, wasted time, and stalled growth.

Problems

Surface level

We need more leads”

“Facebook ads don’t work”

“Leads are low quality”

“Too much competition”

“Homeowners ghost us”

“Insurance claims take too long”

Real Problems (What’s Actually Breaking Them)

Inconsistent Lead Flow

What’s happening:

They rely on:

Storms

Door knocking

Referrals

No predictability

Pain:

Some months = $100K

Some months = $0

Low-Quality / Tire-Kicker Leads

What’s happening:

People just “price shopping”

Not insurance-approved

Not serious

Pain:

Wasted time on inspections

Sales team burnout

Low close rates

Dependence on Door Knocking / Hustle

What’s happening:

Old-school method still dominates

Requires manpower + time

Pain:

Not scalable

Inconsistent results

High turnover sales teams

Long Sales Cycle (Insurance Bottleneck)

What’s happening:

Claims take weeks/months

Deals stall

Pain:

Cash flow delays

Pipeline uncertainty

No Backend System (Leads Die Fast)

What’s happening:

Missed calls

No follow-up system

No CRM discipline

Pain:

30–50% of leads wasted

Money leaking silently

Emotional Layer (This is what REALLY sells)

This is what they won’t say directly:

“I don’t know if I can keep my guys busy next month”

“I’m spending money on ads and getting nothing back”

“My competitors are everywhere online, I’m invisible”

“I’m working too hard for inconsistent money”

What They’ve Already Tried (And Failed)

You need this for positioning:

Random Facebook ads → no ROI

Cheap marketing agencies → bad leads

Buying shared leads → saturated

Door knocking → burnout

Referrals → inconsistent

Want to print your doc?
This is not the way.

Try clicking the ··· in the right corner or using a keyboard shortcut (

CtrlP

) instead.