One note – I don’t really believe the process will “just create” the right output. I do believe an incomplete or bad process will impede or corrupt the right output. But ultimately, someone involved needs to have the ability to connect the dots, reach the moments of clarity and be empowered to make choices/bets.
My own personal experience has been that I go through a journey doing this work. I know I am really hearing input when I start getting confused and when things are foggy and unclear. I know the stakes are right when I start getting anxious about ongoing work and how relevant it might be. But ultimately I do have some moment when the fog clears and I can see a path forward. One that needs to be shaped still for sure, but a concept or point-of-view that has a chance at moving the needle.