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Brand and mission

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More than FinOps

we started in accounting for startups, but we’ve got a lot further to go

The RORA model isn’t unique to accounting.

In fact we think we’ve developed a way of working that can deliver more fulfilling careers and better ops support for businesses in any field.

Old fashioned firms

In 2023 we launched pilots in PeopleOps and LegalOps. We identified that those sectors had really similar problems to accounting:
controlled by old fashioned firms
people frustrated with their careers
not receiving the training they needed to make a difference in a fast growing business


Posts and resources we’re proud of

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