Share
Explore

Common Mistakes to Avoid When Organising Corporate Events

Corporate events can be quite complicated and time-consuming to get everything right without any hiccups. If you’re planning a corporate event, no matter what the size, you will want to take note of these common mistakes so you can avoid making them.
Incorrect budget
As part of the planning process for any corporate event, you should put together a budget that allows for all the event expenses. This will include catering, decoration, any expert speakers, the event venue, transportation, cleaning, marketing and event staff wages. Your budget needs to be substantial enough to cater to your planned event. If the budget is restricted, it can lead to bad catering, a lack of space and overall, a poor event. If your event doesn’t have a large enough budget, it may reflect negatively on your brand and business, which could be detrimental to the aim of your event. Corporate events are often used as a way to thank employees for their hard work and inform them of new updates. Companies can also use them to try and gain more business from potential customers or current customers.
Setting a budget is important so you can avoid overspending and causing your business issues later in the year. You need to ensure you don’t spend too much on the corporate event; if your business is already in debt or struggling financially, you should evaluate if an event is a good idea. Or whether you’d be better off spending the money on something more tangible to gain additional business.
Insufficient or no marketing
To get the right people to come to your corporate event, you need to ensure you have a marketing strategy in place that reaches your target audience. You should also engage with attendees before the event to keep them updated and excited about your event. Don’t assume everyone who has said they’re going will actually turn up, especially if the event is free to attend. You must keep the relationship between you and the attendees alive to maximise your event numbers. You can use many tactics and channels when it comes to getting people to sign up for events. A common issue many businesses fail to address is how complicated it can be to sign up for some corporate events. Try to make your event sign-up form easy and simple to complete, don’t expect your potential attendees to fill in a form that will take them over a few minutes to complete.
Not responding to questions
When you’re holding a corporate event, you will likely get a lot of questions in the run-up from people attending. If you ignore these, it makes your business look unprofessional and can stop people from attending. You can use specialist event management companies or destination management companies to help you answer these questions or free up resources. hosted by destination management companies (DMC) are very popular. The DMC does all of the hard work and organising for your business so you can focus on getting people to attend your event and responding to more specific questions about the speakers and why attendees should come.
Lack of onsite event support
For a corporate event to run smoothly, there needs to be a range of staff on hand to help attendees during the event. If you don’t have enough staff at your event, people may be unsure who to go to when they have problems, and they may feel like the event isn’t well organised. If you choose to organise and hire staff yourself, make sure you brief and train them correctly, so they are all aware of their job roles and how you want the event to run. If you choose a destination management company, they can arrange experienced event staff to be on hand to ensure your event runs as smoothly as possible.
These are just some of the common issues with corporate events; businesses should carefully plan every event to avoid common issues. Remember, if your event is poorly organised or something goes wrong, it can have a negative impact on your business and potentially lead to a loss in customers or failure to gain new customers.
Resources:
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.