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Persona Template: How to inspire customer empathy across your team
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Template

Duplicate this page for each persona you want to create.

Create a new persona


Basic Profile

Bring your persona to life with an imaginary name, photo, and job. Need help generating a fake profile? We’ve got you covered:

Generate a fake profile

Name

Come up with an imaginary name for this persona. It’s often helpful to use adjectives as part of the name (e.g. Driven Dorothy or Meticulous Mary).

Photo

To add an image, type
/image
, drag and drop, or copy and paste a photo into the doc.

Job Role

What’s this persona’s job title?

One liner of what they do every day

What does this person do every day?

Demographic Information

Age:
Gender:
Income:
Education level
:
Where they live
:


Emotional Drivers

Professional goals

What achievements, promotions, or professional goals does this persona have?


Motivators

What motivates this persona?


Challenges

What does this persona struggle with?


Jobs to be done
0
Pain point
Before our solution
Our solution
How well our product solves the pain
1
Pain 1
...
...
2
Pain 2
...
...
3
Pain 3
...
...
There are no rows in this table



Real-life Inspiration

Real customer quotes

List quotes from real customers that describe pain points, aha moments, inspiration, and context for this persona.


List of actual customers
0
Name
Title
Company
1
2
3
There are no rows in this table




Next up:

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.