Skip to content
Persona Template: How to inspire customer empathy across your team
Share
Explore

Template

Duplicate this page for each persona you want to create.
Create a new persona
Basic Profile
Bring your persona to life with an imaginary name, photo, and job. Need help generating a fake profile? We’ve got you covered:
Name
Come up with an imaginary name for this persona. It’s often helpful to use adjectives as part of the name (e.g. Driven Dorothy or Meticulous Mary).
Photo
To add an image, type /image, drag and drop, or copy and paste a photo into the doc.
Job Role
What’s this persona’s job title?
One liner of what they do every day
What does this person do every day?
Demographic Information
Age:
Gender:
Income:
Education level:
Where they live:
Emotional Drivers
Professional goals
What achievements, promotions, or professional goals does this persona have?
Motivators
What motivates this persona?
Challenges
What does this persona struggle with?

Jobs to be done
0
Search
Pain point
Before our solution
Our solution
How well our product solves the pain
1
Pain 1
...
...
2
Pain 2
...
...
3
Pain 3
...
...
There are no rows in this table


Real-life Inspiration
Real customer quotes
List quotes from real customers that describe pain points, aha moments, inspiration, and context for this persona.

List of actual customers
0
Name
Title
Company
1
2
3
There are no rows in this table


Next up:
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.