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Competitor Comparison Template: Finding opportunities and threats through your competitors
Rank your competitors key attributes with a competitor comparison template
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Rank your competitors key attributes with a competitor comparison template

Copy this template certified by Product School to find opportunities and threats from ranking your competitors
PS
Product School


What is a competitor comparison template?

A competitor comparison template allows you to rank your competitors by various attributes to find opportunities for your startup. By focusing on a few key attributes, you can score each of your competitors in a consistent way. Each attribute can also have a different weight so that the final score is a weighted average of each attribute. Your team can focus on broad market attributes or more specific product feature attributes in your competitor comparison template.
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Use this Competitor Comparison template
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How to use this competitor comparison template

Copy this doc
Enter in names of your competitors, attributes to score, and weights for each attribute
Score each attribute for your company and competitors from 1-5
Share the doc with the relevant stakeholders by clicking Share at the top of the page
Delete this intro (everything above the line break below)
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Step 1: Add attributes and scores

Note: Weight should add up to 100%
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Add Attribute
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Attribute
Weight
Your company
Company 1
Company 2
Company 3
1
Customer experience
30%
2
Product breadth
20%
3
Market penetration
5%
4
Ability to execute
10%
5
Product quality
20%
6
Community support
15%
There are no rows in this table
100%
Sum
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Step 2: View weighted scores

Attribute
Your company weighted score
Company 1 weighted score
Company 2 weighted score
Company 3 weighted score
1
Customer experience
0.90
0.30
0.90
1.20
2
Product breadth
0.60
1.00
0.40
0.60
3
Market penetration
0.25
0.20
0.25
0.25
4
Ability to execute
0.20
0.30
0.30
0.50
5
Product quality
0.60
1.00
0.80
0.60
6
Community support
0.75
0.30
0.45
0.30
There are no rows in this table
3.30
Sum
3.10
Sum
3.10
Sum
3.45
Sum
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Other resources
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What is a competitor comparison template?
How to use this competitor comparison template
Step 1: Add attributes and scores
Step 2: View weighted scores
Other resources
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