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PMA's Positioning Template

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Persona 1

Persona overview
Describe this persona
Unique differentiator
What about your product makes you stand out from the competition? The emphasis here is on the unique, if your competitor offers the exact same thing, it doesn’t belong here.
Unique differentiator #1
Unique differentiator #2
Unique differentiator #3
The challenge
What problem(s) are your customers facing because of a lack of this feature?
Challenge #1
Challenge #2
Challenge #3
The value
How does your unique attribute solve that challenge? Draw on emotion, utopia visions and real-life quotes where possible.
Value #1
Value #2

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