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Portfolio: Growth Marketing Highlights – 8 Years of Experience

Hi, This document outlines key marketing projects I’ve led across SaaS, EdTech, and training sectors—with a focus on B2B demand generation, SEO, performance campaigns, and go-to-market strategy.

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Workativ.com

AI Agent Platform for IT and HR Support Website Traffic: ~3.5K monthly visits

Led website planning, content strategy, and launch in collaboration with the product team and founder.

Drove the company’s first $220K in revenue from 3 inbound customers through organic SEO initiatives.

Built and managed a qualified sales pipeline worth $440K (22 prospects), including 2 enterprise-level accounts in progress via ABM outreach.

Executed comprehensive on-page and off-page SEO, technical optimization, and scalable content marketing.

Managed social media presence and supported brand positioning in the ITSM and HR automation space.

Ran ABM campaigns using 6sense, Sales Navigator, ActiveCampaign, and Brevo targeting IT and HR teams in mid-to-enterprise companies.

Channel Breakdown (Monthly Visits):

Organic Traffic: 3,379

Direct Traffic: 1,337

Email Marketing: 866

Social (LinkedIn & YouTube): 83

Referral Traffic: 78

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WorkativAutomate.com

No-code Workflow Automation Platform Website Traffic: ~3.8K monthly visits

Owned website launch and content planning during the early go-to-market phase.

Applied on-page SEO, technical optimization, and programmatic content strategy to scale visibility.

Acquired 13 free-plan users organically, validating product-market interest in the automation space.

Channel Breakdown (Monthly Visits):

Organic Traffic: 2,981

Direct Traffic: 784

Referral Traffic: 62

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PagerGPT.ai

AI Agent for Automating Customer Support and Sales (Pre-launch / GTM Contribution)

Contributed to website planning and GTM strategy during the pre-launch phase.

Supported early messaging, positioning, and landing page content development before launch.

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Cloudkampus

EdTech – Online Career Courses Platform Role: Performance Marketing Manager Website Traffic: 40K+ monthly visits

Led B2C performance campaigns with a ₹1 Lakh/day ad spend across Google and Meta.

Maintained an average Cost Per Lead (CPL) of ₹250–₹350 for high-ticket courses (₹70K–₹1L).

Increased landing page conversion rate by 17% via A/B testing and content optimization.

Achieved a 3.5X ROAS by refining funnel performance and retargeting strategies.

Collaborated cross-functionally with design and sales teams to boost lead-to-enrollment conversions.

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CADD Centre

EdTech & Software Reselling Combined Website Traffic: ~100K+ monthly visits

Focused on SEO and organic lead generation for software sales and student acquisition.

Led SEO campaigns contributing to 30–40% of inbound leads, supporting ₹50–₹70 lakhs in annual software sales.

Improved visibility for enterprise-grade tools:

Autodesk (AutoCAD, Revit, Inventor, Civil 3D, Electrical, 3ds Max)

Dassault Systèmes (SolidWorks)

Oracle (Primavera)

PTC Creo, ANSYS, Bentley (STAAD.Pro, MicroStation), Mastercam, Siemens NX CAD/CAM

Focused on SEO and organic lead generation for student acquisition:

caddcentre.com, dreamzone.co.in, synergysbs.com, liverindia.com → Resulted in higher keyword rankings, increased organic traffic, and steady lead flow.

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