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Choose the correct letter, A, B or C.
11
Many hotel managers are unaware that their staff often leave because of
A. a lack of training.
B. long hours.
C. low pay.
12
What is the impact of high staff turnover on managers?
A. an increased workload
B. low morale x
C. an inability to meet targets x
13
What mistake should managers always avoid?
A. failing to treat staff equally
B. reorganising shifts without warning
C. neglecting to have enough staff during busy periods
14
What unexpected benefit did Dunwich Hotel notice after improving staff retention rates?
A. a fall in customer complaints
B. an increase in loyalty club membership
C. a rise in spending per customer
Which way of reducing staff turnover was used in each of the following hotels?
Write the correct letter, A, B or C, next to Questions 15-20.
Ways of reducing staff turnover
A improving relationships and teamwork → relationship /
B offering incentives and financial benefits → benefits / money
C providing career opportunities → career / position / job / role
Hotels
15 A
The Sun Club
16 C
The Portland
17B
Bluewater Hotels
18C
Pentlow Hotels
19B
Green Planet
20A
The Amesbury
Transcript
As many of you here today have worked in the hotel industry for some time, I'm sure you have experienced the problem of high staff turnover in your hotels. Every hotel relies on having loyal and experienced members of staff who make sure that everything runs smoothly.
If staff are constantly changing, it can make life difficult for everyone. But why do staff leave frequently in many hotels? Of course, many hotel jobs, such as cleaning, are low-skilled and are not well-paid. A lot of managers think it’s this and the long hours that are the main causes of high staff turnover - but what they don’t realise is that it’s the lack of training in many hotel Q11 jobs which is a huge factor.
So, what kind of problems does a high turnover of staff cause? Well, having to recruit new Q12 staff all the time can be very time-consuming, and managers may have to cover some duties while waiting for new staff to arrive. This means they don’t have time to think about less immediate problems such as how to improve their service. When staff leave, it can also severely affect the colleagues they leave behind. It has a negative effect on remaining staff, who may start to feel that they too should be thinking about leaving.
So, what can be doneto change this situation? Firstly, managers should stop makingbasic errors which leave their staff feeling upset and resentful. When organising shifts, for example, make sure you never give certain staff preferential treatment. All staff should be given Q13 some choice about when they work, and everyone should have to work some evening and weekend shifts. If you treat staff fairly, they’ll be more likely to step in and help when extra staff are needed.
Keeping staff happy has other tangible benefits for the business. Take the Dunwich Hotel as an example. It had been experiencing a problem with staff complaints and in order to deal with this, invested in staff training and improved staff conditions.Not only did the level of complaints fall, but they also noticed a significant increase in the amount each customer Q14 spent during their stay. They have now introduced a customer loyalty scheme which is going really well.
Now I’d like to look at some ways you can reduce staff turnover in your hotels, and I’ll do this by giving some examples of hotels where I've done some training recently.
The Sun Club received feedback which showed that staff thought managers didn’t value their opinions. They weren’t made to feel they were partners who were contributing to the success Q15 of the business as a whole. This situation has changed. Junior staff at all levels are regularly invited to meetings where their ideas are welcomed.
A year ago, The Portland recognised the need to invest in staff retention. Their first step Q16 was to introduce a schemefor recognising talent amongst their employees. The hope is that organising training for individuals with management potential will encourage them to stay with the business.
At Bluewater, managers decided to recognise 50 high achievers from across the company’s huge hotel chain. As a reward, they’re sent on an all-exoenses-paid trip abroad every year. Q17 Fun is an important element in the trips, but there’s also the opportunity to learn something useful. This year’s trip included a visit to a brewery, where staff learned about the new beer that would be served in the hotel.
Pentlow Hotels identified that retention of junior reception staff was an issue. In order to Q18 encourage them to see that working in a hotel could be worthwhile and rewarding, with good prospects, they introduced a management programme. These staff were given additional responsibilities and the chance to work in various roles in the hotel.
Green Planet wanted to be seen as a caring employer. To make life easier for staff, many of whom had childcare responsibilities, the hotel began issuing vouchers to help cover the cost Q19 of childcare.
Louise Marsh at The Amesbury has one of the best staff retention rates in the business. Since she joined the company, she has made a huge effort to achieve this by creating a Q20 co-operative and supportive environment. For her, the staff are part of a large family where everyone is valued.