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Mobile App Success & Failure Case Study Analysis

Instruction worksheet for a group assignment for students to analyze successful and unsuccessful mobile phone apps.

This assignment will help them develop critical thinking skills, market analysis abilities, and presentation skills - all valuable for aspiring iOS developers.

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Mobile App Success & Failure Case Study Analysis Group Assignment Worksheet

Objective: In groups, research and analyze successful and unsuccessful mobile phone apps to identify key factors contributing to their market performance. Create a Prezi presentation showcasing your findings and develop a checklist of guidelines for building, marketing, and delivering a successful mobile app product.

Instructions:

1. Form groups of 3-4 students.

2. Research and select: - 2 highly successful mobile apps - 2 mobile apps that failed to achieve market success

3. For each app, analyze the following aspects: - App concept and unique value proposition - Target audience and market fit - User interface and user experience design - Technical implementation and performance - Marketing and user acquisition strategies - Monetization model - User feedback and ratings - Updates and ongoing support

4. Identify common factors among successful apps and unsuccessful apps.

5. Create a Prezi presentation (https://prezi.com/) to showcase your findings: - Sign up for a free Prezi account if you don't have one - Use Prezi's dynamic, non-linear presentation style to create an engaging visual story - Include sections for each app analyzed, highlighting key points - Create a visual comparison of successful vs. unsuccessful apps - Use images, charts, and infographics to illustrate your points

6. Based on your analysis, develop a checklist of guidelines for building, marketing, and delivering a successful mobile app product.

7. Prepare a 10-15 minute presentation of your findings to the class.

Prezi Tips: - Use Prezi's zoom and rotation features to create a visually engaging presentation - Organize your content into logical sections or chapters - Use a consistent color scheme and typography throughout - Incorporate relevant images and icons to illustrate your points - Practice your presentation to ensure smooth navigation through your Prezi

Deliverables: 1. Prezi presentation link 2. PDF export of your Prezi presentation 3. Checklist of guidelines for successful mobile app development and marketing (1-2 pages)

Evaluation Criteria: - Depth and quality of research and analysis - Identification of relevant success and failure factors - Creativity and effectiveness of Prezi presentation - Clarity and practicality of guidelines checklist - Group collaboration and presentation skills

Submission Deadline: [Insert date and time]

Presentation Date: [Insert date and time]

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This assignment encourages students to think critically about what makes mobile apps successful, pushes them to use a more dynamic presentation tool (Prezi), and requires them to synthesize their findings into practical guidelines. It combines research, analysis, design thinking, and presentation skills - all valuable for aspiring iOS developers.

To push this assignment to a higher level, consider these additional elements:

1. Require students to interview at least one mobile app developer or entrepreneur for insights.

2. Ask students to create a simple prototype or mockup of a hypothetical app that incorporates their learned success factors.

3. Have students analyze app store metrics and user acquisition costs for their chosen apps, introducing them to the business side of app development.

4. Encourage students to examine the technical architecture of successful apps (if information is available) to understand how scalability and performance contribute to success.

5. Ask groups to peer-review each other's guidelines and provide constructive feedback before final submission.

These additions will make the assignment more challenging and provide even deeper insights into the mobile app development and marketing process.

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