Explore

Business Simulation: Creating your company's Services Offerings Marketing Page.

This guide will help you leverage AI assistants to create a comprehensive portfolio of your company's deliverables based on your assigned company's offerings. We'll use Microsoft's strategic services outsourcing as a case study.

Use AI assistants in crafting your company's portfolio of deliverables, using Microsoft as a case study. This will be a valuable guide for the students to follow.

This workflow provides a comprehensive guide for students to leverage various AI tools in creating their company's portfolio. Here are some additional considerations to enhance the learning experience:

Critical thinking: Encourage students to critically evaluate the AI-generated content. Not all suggestions will be suitable, and students should learn to discern what aligns with their company's strategy and market positioning.

Customization: Remind students to adapt the workflow to their specific company's needs. The Microsoft example is a guide, but their assigned company might have unique aspects that require a different approach.

Ethical considerations: Discuss the ethical implications of using AI in business communications. Students should understand the importance of transparency and avoiding misrepresentation.

Collaborative approach: Suggest that students divide the tasks among team members, with each person responsible for different sections or AI tools. This will foster teamwork and allow for diverse perspectives.

Iterative process: Emphasize that portfolio creation is often an iterative process. Students should be prepared to refine their work based on feedback and new insights.

Competitive analysis: Encourage students to use AI tools to analyze competitors' portfolios as well, which can inform their own strategy and help identify unique selling points.

Presentation skills: Once the portfolio is created, have students present their work to the class, explaining their choices and how they utilized AI in the process.

This project will not only help students understand strategic services outsourcing but also give them practical experience in using AI tools for business purposes – a valuable skill in today's job market.

Step 1: Research and Information Gathering

Use AI assistants to gather information about your company's offerings.

1. **Prompt for Perplexity or Merlin:** "Provide a detailed overview of Microsoft's strategic services outsourcing offerings, including cloud services, data center management, and IT consulting."

2. **Prompt for Claude.ai or ChatGPT:** "Analyze Microsoft's position in the strategic services outsourcing market. What are their key differentiators and core competencies?"

3. **Prompt for OTIO:** "Create a mind map of Microsoft's strategic services outsourcing portfolio, highlighting main categories and subcategories of services."

Step 2: Structuring Your Portfolio

Use AI to help structure your portfolio effectively.

1. **Prompt for Claude.ai:** "Suggest an outline for a comprehensive portfolio of Microsoft's strategic services outsourcing offerings, including main categories and subcategories."

2. **Prompt for ChatGPT:** "How might Microsoft structure their services offerings webpage to maximize clarity and appeal to potential clients?"

Step 3: Crafting Service Descriptions

Utilize AI to draft detailed descriptions of each service offering.

1. **Prompt for Claude.ai:** "Write a detailed description of Microsoft's Azure cloud services as part of their strategic outsourcing offerings. Include key features, benefits, and potential use cases."

2. **Prompt for ChatGPT:** "Create a compelling overview of Microsoft's data center management services, highlighting their expertise, technology, and value proposition."

3. **Prompt for Perplexity:** "What are the latest trends and innovations in IT consulting that Microsoft might incorporate into their service offerings?"

## Step 4: Developing Case Studies

Use AI to help craft engaging case studies that showcase your services in action.

1. **Prompt for Claude.ai:** "Generate an outline for a case study about how a large enterprise benefited from Microsoft's strategic outsourcing services in their digital transformation journey."

2. **Prompt for ChatGPT:** "Write a brief case study showcasing how Microsoft's cloud services helped a healthcare provider improve patient care and operational efficiency."

## Step 5: Creating Visuals

Leverage AI to suggest and describe visuals that can enhance your portfolio.

1. **Prompt for OTIO:** "Describe an infographic that illustrates the benefits of Microsoft's end-to-end strategic outsourcing services."

2. **Prompt for Claude.ai:** "Suggest a series of icons or small illustrations that could represent each of Microsoft's main service categories in their portfolio."

## Step 6: Crafting a Compelling Introduction

Use AI to help write an engaging introduction for your portfolio.

1. **Prompt for ChatGPT:** "Write a compelling introduction for Microsoft's strategic services outsourcing portfolio that highlights their expertise, global reach, and commitment to innovation."

## Step 7: Reviewing and Refining

Utilize AI to help review and improve your portfolio.

1. **Prompt for Claude.ai:** "Review this draft of Microsoft's strategic services portfolio. Suggest improvements for clarity, engagement, and persuasiveness."

2. **Prompt for ChatGPT:** "Analyze this portfolio for Microsoft's strategic services. Identify any gaps in the offerings or areas where we could provide more detail to better serve potential clients."

## Step 8: Formatting for Presentation

Use AI to suggest effective formatting for your Google Doc or Google Sites presentation.

1. **Prompt for Claude.ai:** "Suggest a layout and formatting guide for presenting this portfolio on a Google Sites website, focusing on user experience and visual appeal."

2. **Prompt for ChatGPT:** "Provide tips for formatting this portfolio in a Google Doc to maximize readability and professional appearance."

## Workflow Example: Microsoft's Azure Cloud Services

1. Research: Use Perplexity to gather information about Azure's features and capabilities. 2. Structure: Use Claude.ai to outline the Azure services section of the portfolio. 3. Description: Use ChatGPT to write a detailed description of Azure cloud services. 4. Case Study: Use Claude.ai to draft a case study about a company that successfully migrated to Azure. 5. Visuals: Use OTIO to describe an infographic showing Azure's global data center presence. 6. Review: Use ChatGPT to review and refine the Azure section. 7. Format: Use Claude.ai to suggest how to present the Azure services on a webpage, including layout and visual elements.

Remember, while AI assistants are powerful tools, they should be used to augment your own knowledge and creativity, not replace them. Always review and refine AI-generated content to ensure accuracy, relevance, and alignment with your company's voice and strategy.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.