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Proposal: Real Estate Development Course Build & Launch for Darren Seid

✨ Executive Summary

You’ve built a strong track record as an award-winning developer with over 600 units developed since 2014. Your goal is not just to create a profitable course — but to build authority, create new “mini-Darrens” across the country, expand deal flow, and attract both investors and future partners.
Our done-for-you (DFY) solution will take your expertise, package it into a high-ticket, premium program, and launch it with proven funnels + ad campaigns that deliver predictable sales. You’ll own all assets, with the flexibility to either scale with us long-term or take over in-house once launched.
💰 Investment: $25,000 (Full DFY Build + 30 Days Ads Mgmt) ⚡ Optional Pre-Sell Sprint: $10,000 (validate demand before full build) 📅 Timeline: 6–12 weeks for full build (2 weeks for pre-sell option)

🎯 Client’s Stated Goals

Build a high-ticket real estate development & investment course.
Monetize knowledge while positioning as a thought leader & authority.
Use course as a bridge to new investors, partnerships, and deal flow.
Create a community of future developers who can benefit from mentorship.
Maintain flexibility: ownership of assets, option to manage in-house or continue with us post-launch.
Validate offer quickly, ensure ROI, minimize downside risk.
Explore sales management options to ensure conversions.
Align incentives so that both sides benefit from success.

🛠 Scope & Deliverables

Phase 1 – Strategy & Curriculum (Weeks 1–2)

Brain-dump interview + questionnaire to extract your expertise.
Curriculum design by our Harvard-trained instructional designer.
Creation of course framework (modules, lessons, bonuses).

Phase 2 – Course Production (Weeks 2–6)

Lesson plans & optional branded slide decks.
Filming guidance (single camera or two-angle setup, based on your equipment).
Video editing, interactive workbooks, and up to 4 bonuses (contracts, ROI calculators, deal templates, etc.).
Professional branding (course logo + domain setup).

Phase 3 – Funnel, Marketing & Email Sequences (Weeks 4–8)

Funnel build on GoHighLevel (or platform of your choice).
Video Sales Letter (scripted by our CEO, fully edited w/ B-roll + music).
Landing page, checkout process, and email automations (abandoned cart, nurture campaigns).
Paid ad campaigns across Facebook & Instagram.
Use of your existing email list for nurturing + creating lookalike audiences.
Initial 30 days of ads management included.

🌐 Tech & Hosting

Built inside your GoHighLevel account (or sub-account, transferable anytime).
Full ownership of course, funnel, ads, and domains.
Stripe integration for seamless payment processing.

🤝 Support & Communication

Dedicated account manager.
Slack channel for fast communication.
Weekly milestone calls + progress updates.
Flexible handoff: continue with us on revenue/profit share, retainer, or fully in-house.

📆 Timeline

Week 1: Strategy, curriculum design, funnel planning.
Weeks 2–5: Course build (lesson plans, bonuses, video production).
Weeks 4–6: Funnel & ads prep.
Week 6–8: Launch + first 30 days of ads management.
Optional Pre-Sell Sprint: Launch lean funnel in 2 weeks to validate offer before full build.

💵 Investment & Payment Options

Full DFY Package: $25,000 (includes course, funnel, ads build, 30 days ads mgmt).
🔥 Pay-in-Full: $22,500 (10% off).
💳 Split Payments: $12,500 upfront + $12,500 before launch.
Pre-Sell Sprint: $10,000 (lean funnel + ads to validate demand).
If validated, upgrade to full build for remaining $15,000.

📈 ROI & KPI Targets

Goal: 2–3x ROAS within first 30 days.
Conservative scenario: $100/day in ads = 2 calls/day → 10% close at $5,000 → 5x ROAS.
Break-even often achieved within first 2–4 weeks.
Scale path: $1,000/day in sales = ~$20–30K/month net after ads.
Real estate courses historically strong: past launches have done $50K+ in Month 1.
Pricing Strategy: Start with $5K offer (as discussed) and layer in higher-ticket upsells as the program matures. Comparable to Hunter Thompson and other industry masterminds charging $25K–$40K+. Potential upsells could include:
Exclusive Mastermind ($15K–$25K).
Private Capital Collective / Deal Flow Group ($25K–$50K+).
1:1 Consulting or Partnership Tier.

🎤 Sales Management Options

Option 1: You close all sales calls yourself.
Option 2: You place your own sales rep.
Option 3: We provide a vetted closer on a 25% revenue share basis (aligned incentives, no fixed cost).

🔄 Post-Launch Partnership Options

After the initial 30 days of ads management, you have full flexibility:
Handoff Model: You take over all assets, keep 100% of profits.
Retainer Model: We continue ads mgmt + funnel optimization for a flat monthly retainer.
Hybrid Model: Smaller retainer + profit share (commonly 25% of profit after ad spend).
Long-term clients often scale with us under hybrid partnerships for 12–24 months.

✅ Risk Reversals

Strategy Fit Guarantee: If after Strategy Week it’s clear this isn’t the right fit, full refund.
Offer Re-Haul Guarantee: If first 14 days of ads show zero positive traction, we rebuild the offer free.

✅ Next Steps

Choose preferred package (Pre-Sell Sprint or Full DFY).
Sign service agreement.
Kick off with Strategy Week + curriculum deep dive.

🙋 FAQ Quick Hits

Who owns the course & funnel? 100% you. Transferable anytime.
What about ad spend? Separate from fees. Start at $100/day.
Can I run this in-house later? Yes — full assets handed over.
What if I don’t have a big audience? Not required. We’ve had $50K+ launches from scratch (Carlos, real estate agent VA course).
Do I need polished filming gear? No. We’ll optimize what you have or recommend simple upgrades.
What about sales calls? If we close for you, it’s on a 25% revenue share model. Otherwise, you or your team can handle it.
How do we stay aligned? Post-launch partnership models (retainer, profit share, or hybrid) ensure mutual incentive.
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