✨ Executive Summary
You’ve built a strong track record as an award-winning developer with over 600 units developed since 2014. Your goal is not just to create a profitable course — but to build authority, create new “mini-Darrens” across the country, expand deal flow, and attract both investors and future partners.
Our done-for-you (DFY) solution will take your expertise, package it into a high-ticket, premium program, and launch it with proven funnels + ad campaigns that deliver predictable sales. You’ll own all assets, with the flexibility to either scale with us long-term or take over in-house once launched.
💰 Investment: $25,000 (Full DFY Build + 30 Days Ads Mgmt)
⚡ Optional Pre-Sell Sprint: $10,000 (validate demand before full build)
📅 Timeline: 6–12 weeks for full build (2 weeks for pre-sell option)
🎯 Client’s Stated Goals
Build a high-ticket real estate development & investment course. Monetize knowledge while positioning as a thought leader & authority. Use course as a bridge to new investors, partnerships, and deal flow. Create a community of future developers who can benefit from mentorship. Maintain flexibility: ownership of assets, option to manage in-house or continue with us post-launch. Validate offer quickly, ensure ROI, minimize downside risk. Explore sales management options to ensure conversions. Align incentives so that both sides benefit from success. 🛠 Scope & Deliverables
Phase 1 – Strategy & Curriculum (Weeks 1–2)
Brain-dump interview + questionnaire to extract your expertise. Curriculum design by our Harvard-trained instructional designer. Creation of course framework (modules, lessons, bonuses). Phase 2 – Course Production (Weeks 2–6)
Lesson plans & optional branded slide decks. Filming guidance (single camera or two-angle setup, based on your equipment). Video editing, interactive workbooks, and up to 4 bonuses (contracts, ROI calculators, deal templates, etc.). Professional branding (course logo + domain setup). Phase 3 – Funnel, Marketing & Email Sequences (Weeks 4–8)
Funnel build on GoHighLevel (or platform of your choice). Video Sales Letter (scripted by our CEO, fully edited w/ B-roll + music). Landing page, checkout process, and email automations (abandoned cart, nurture campaigns). Paid ad campaigns across Facebook & Instagram. Use of your existing email list for nurturing + creating lookalike audiences. Initial 30 days of ads management included. 🌐 Tech & Hosting
Built inside your GoHighLevel account (or sub-account, transferable anytime). Full ownership of course, funnel, ads, and domains. Stripe integration for seamless payment processing. 🤝 Support & Communication
Dedicated account manager. Slack channel for fast communication. Weekly milestone calls + progress updates. Flexible handoff: continue with us on revenue/profit share, retainer, or fully in-house. 📆 Timeline
Week 1: Strategy, curriculum design, funnel planning. Weeks 2–5: Course build (lesson plans, bonuses, video production). Weeks 4–6: Funnel & ads prep. Week 6–8: Launch + first 30 days of ads management. Optional Pre-Sell Sprint: Launch lean funnel in 2 weeks to validate offer before full build. 💵 Investment & Payment Options
Full DFY Package: $25,000 (includes course, funnel, ads build, 30 days ads mgmt). 🔥 Pay-in-Full: $22,500 (10% off). 💳 Split Payments: $12,500 upfront + $12,500 before launch. Pre-Sell Sprint: $10,000 (lean funnel + ads to validate demand). If validated, upgrade to full build for remaining $15,000. 📈 ROI & KPI Targets
Goal: 2–3x ROAS within first 30 days. Conservative scenario: $100/day in ads = 2 calls/day → 10% close at $5,000 → 5x ROAS. Break-even often achieved within first 2–4 weeks. Scale path: $1,000/day in sales = ~$20–30K/month net after ads. Real estate courses historically strong: past launches have done $50K+ in Month 1. Pricing Strategy: Start with $5K offer (as discussed) and layer in higher-ticket upsells as the program matures. Comparable to Hunter Thompson and other industry masterminds charging $25K–$40K+. Potential upsells could include: Exclusive Mastermind ($15K–$25K). Private Capital Collective / Deal Flow Group ($25K–$50K+). 1:1 Consulting or Partnership Tier. 🎤 Sales Management Options
Option 1: You close all sales calls yourself. Option 2: You place your own sales rep. Option 3: We provide a vetted closer on a 25% revenue share basis (aligned incentives, no fixed cost). 🔄 Post-Launch Partnership Options
After the initial 30 days of ads management, you have full flexibility:
Handoff Model: You take over all assets, keep 100% of profits. Retainer Model: We continue ads mgmt + funnel optimization for a flat monthly retainer. Hybrid Model: Smaller retainer + profit share (commonly 25% of profit after ad spend). Long-term clients often scale with us under hybrid partnerships for 12–24 months. ✅ Risk Reversals
Strategy Fit Guarantee: If after Strategy Week it’s clear this isn’t the right fit, full refund. Offer Re-Haul Guarantee: If first 14 days of ads show zero positive traction, we rebuild the offer free. ✅ Next Steps
Choose preferred package (Pre-Sell Sprint or Full DFY). Kick off with Strategy Week + curriculum deep dive. 🙋 FAQ Quick Hits
Who owns the course & funnel? 100% you. Transferable anytime. What about ad spend? Separate from fees. Start at $100/day. Can I run this in-house later? Yes — full assets handed over. What if I don’t have a big audience? Not required. We’ve had $50K+ launches from scratch (Carlos, real estate agent VA course). Do I need polished filming gear? No. We’ll optimize what you have or recommend simple upgrades. What about sales calls? If we close for you, it’s on a 25% revenue share model. Otherwise, you or your team can handle it. How do we stay aligned? Post-launch partnership models (retainer, profit share, or hybrid) ensure mutual incentive.