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Proposal: Online Health Transformation Course Build & Launch for Dr. John Torquato

✨ Executive Summary

Dr. John, your vision is to take 30+ years of medical, pastoral, and lifestyle expertise—rooted in science, the “Blue Zone” model, and the Christian principle of power for change—and package it into a scalable, legacy-building online program.

Our role is to help you translate this calling into a structured, profitable, and impactful online course business, so you can:

Reach people beyond the walls of your clinic.

Create lasting transformation for patients and families worldwide.

Establish both high-ticket programs ($3K–$6K) and accessible entry offers for lower-income groups.

Build a sustainable business that supports your mission and legacy.

💰 Investment: $25,000 ⚡ Pay-in-Full Option: $22,500 (10% off) 📅 Payment Plan: $12,500 deposit + $12,500 in 30 days

👉 See course examples & client testimonials here:

CNF Portfolio⁠

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🎯 Client’s Stated Goals

Package decades of clinical + lifestyle medicine knowledge into a premium online course.

Serve Christian and health-conscious audiences with a unique “power for change” message.

Focus initially on diabetes reversal & lifestyle transformation, expanding later into related conditions.

Generate $10K+/month within 90 days of launch, scaling to $30K+ as systems mature.

Build toward a long-term vision of 12+ clients per month at high-ticket rates, while adding lower-ticket accessible offers for broader impact.

Leave a legacy that extends beyond clinical practice and empowers future generations.

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🛠 Scope & Deliverables

Phase 1: Strategy & Big Idea

🔍 Market research: Competitors in diabetes, lifestyle, and Christian wellness.

🎯 Messaging: Unique positioning around “Power for Change” + vegetarian science-based approach.

🧩 Offer design: High-ticket ($3K–$6K) + future ascension model (low-ticket entry offers).

Phase 2: Course Build & Funnel Creation

📚 Course structure: Workbooks, quizzes, frameworks, and curriculum design (with expert coaching from our Harvard-trained curriculum lead).

🎥 Video guidance: Support in recording/presenting polished, engaging content.

🎨 Funnel build: Landing pages, checkout, video sales letter scripting + editing.

💻 Platform setup: Build on Passion App & EasyCourse (platform agnostic support).

Phase 3: Launch & Marketing

📣 Facebook & Instagram ad campaigns (with compliant messaging around diabetes & lifestyle).

🎯 Conversion funnel optimization.

☎️ High-ticket sales system: Sales scripts + optional trained closer placement.

📈 ROI tracking & optimization during first 30 days of ads.

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🌐 Tech & Hosting

Platforms: ✅ Passion App + EasyCourse (your existing licenses).

Full ownership: All assets, content, and platforms remain 100% yours.

Integration: Community + marketplace functionality included.

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🤝 Support & Communication

Dedicated Account Manager as your single point of contact.

Private Slack channel for real-time updates + collaboration.

Weekly check-in calls during build phase.

“Client Bible” (master doc) storing all assets, decisions, and project notes.

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📆 Timeline

Week 1 → Strategy Deep Dive (unique positioning, competitor analysis, offer design).

Weeks 2–5 → Course build-out, funnel creation, and content recording.

Week 6 → Final polish, ads launch, sales system live.

Week 7+ → 30 days of ads management + optimization.

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💵 Investment & Payment Options

Standard: $25,000 (includes strategy, build, funnel, and 30 days of ads management).

Pay-in-Full: $22,500 (10% off).

Split: $12,500 deposit + $12,500 in 30 days.

➡️ Ongoing management (ads + sales support) optional: $3K–$8K/mo depending on scope.

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📈 ROI & KPI Targets

Short-term proof of concept: 2–4 clients per month ($6K–$24K revenue).

90-day goal: $10K+/month (80% of our clients hit this within 3 months when staying with us).

Long-term scaling: 12 clients/month ($36K–$72K revenue), plus low-ticket offers to expand reach.

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✅ Risk Reversals

Strategy Fit Guarantee → If after Strategy Week we both feel misaligned, full refund.

Offer Re-Haul Guarantee → If zero positive ROAS (Return on Ad Spend) in first 14 days of ads, we rebuild the offer at no extra cost.

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🙋 FAQ Quick Hits

Who owns the assets? → You do. 100%.

What platforms? → Passion App + EasyCourse (or any you choose).

What if I’m not tech-savvy? → We handle all tech + integrations.

What if I’m camera-shy? → We’ll coach you, or use AI/hybrid video solutions.

Will I get help on content? → Yes—our curriculum lead will structure + cue you.

What if ads get blocked on Facebook? → We pivot to YouTube/Google/TikTok as needed.

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✅ Next Steps

Review this proposal + payment options.

Confirm decision by September 12 (your decision date).

Secure spot with either:

$12,500 deposit (split plan) OR

$22,500 pay-in-full (discount).

Kick off Strategy Week + onboarding with your Account Manager.

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👉 Dr. John, this is more than building a course—it’s about creating a legacy of transformation that lives beyond your clinical walls. Together, we’ll package your mission, scale it, and ensure it reaches those who need it most.

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