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Proposal: Lorenzo Hartman

Sprint ($10k) vs DFY ($25k)

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✨ Executive Summary

Lorenzo, you’ve got the conviction and speed—here’s the clean comparison to help you decide:

Sprint ($10k): Fast Validation → text‑first course, simple funnel, 30 days of ads to prove profitability.

DFY ($25k): Full Build → premium video course, richer funnel, email sequences, 90 days of ads, plus offer rehaul if needed.

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🎯 Your Goals

Escape PT ceiling; build scalable online business.

Launch your mission around men’s vitality/testosterone.

You focus on content, we handle tech + marketing.

Move fast (impatient with action, patient with results).

Momentum before New Year.

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🧩 Offer Comparison

🧩 Offer Comparison

Area

Sprint ($10k)

DFY ($25k)

Course

Text‑based, up to 16 lessons, 3 bonuses, 1 upsell.

Video + text, up to 20 lessons (~7 hrs video), 4 bonuses, 2 upsells, order bump, pro video editing.

Funnel

1 landing + 1 checkout page; 10 static ad creatives.

Landing + checkout, upsell/order bump, 4 video ad variants + VSL, advanced automations.

Ads Mgmt

30 days of ads; weekly reports.

90 days of ads; weekly reports.

Basic automations only.

Full sequences (nurture + abandoned cart).

Client Effort

No filming needed.

You film all course + ad content (within 1 week of outline/scripts).

Timeline

1 month build + 30 days ads.

3 months build + 90 days ads.

Guarantees

Bad Idea Guarantee: If research shows offer won’t sell or you reject strategy → full refund + void.

Same Bad Idea Guarantee + Offer Rehaul Guarantee: if not profitable in 2–4 weeks, we rebuild offer free.

Payment

$5k deposit + $5k at launch (ads spend separate, $3k/mo recommended).

$12.5k deposit + $12.5k after 30 days (ads spend separate, $3k/mo minimum).

There are no rows in this table

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✅ Recommendation

Want fastest proof with minimal lift? → Sprint ($10k). Ship lean, validate demand, refine fast.

Want full premium build + long runway? → DFY ($25k). Film once, get a pro product, email engine, and 90 days of optimization with offer rehaul safety net.

Both paths fit your “act now, be patient with results” mindset. The choice is speed vs depth.

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