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Proposal: Funnel Build & Ads Launch for Nimi Mehta – The 3 C's Masterclass

✨ Executive Summary

Nimi, your 3 C’s Masterclass is a beautifully produced, mission-driven program built on confidence, communication, and character — all delivered through your unique blend of credibility and global presence. You’ve already built the content; now it’s time to scale it into a self-sustaining, high-impact ecosystem that drives revenue and freedom.

We’ll take your existing course and position it for a high-ticket launch, complete with:

A premium offer structure (course + community + group coaching + optional 1:1 tier).

A book-a-call funnel and full ads system that builds trust and converts high-ticket buyers.

Placement and management of a sales team (including female closers suited to your audience).

A shared-profit partnership model that ensures we both win as the brand grows.

💰 Initial Investment: $12,000 USD 🤝 Ongoing Rev Share: 25% of gross revenue (includes closer commissions + ads management) 📅 Trial Term: 90 Days (then renewable by mutual agreement) ⚡ Guarantee: Bad Idea / Strategy Fit Guarantee – if strategy alignment fails post-research, full refund issued.

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🎯 Your Stated Goals

From our conversation, here’s what success looks like for you:

✅ Build one key asset that starts generating income immediately.

✅ Transition from time-for-money work to automated digital revenue.

✅ Develop a scalable, evergreen model with community & mentorship.

✅ Reach a global audience while keeping your voice and authority front and center.

✅ Partner with a team that’s invested in the long-term results, not just setup fees.

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🛠 Scope & Deliverables

🔎 Phase 1 — Strategy & Market Research (Week 1)

Deep market & competitor analysis.

Identify audience segments for both low-ticket and high-ticket feasibility.

Strategic decision on final offer path (high-ticket call funnel vs low-ticket feeder).

Pricing & offer architecture (Core, Group, 1:1 mentorship tiers).

“Bad Idea Guarantee” review checkpoint — alignment before build phase.

🧭 Phase 2 — Funnel Build & Asset Creation (Weeks 2–4)

Funnel build in GoHighLevel (integrated with Kajabi course).

High-ticket “Book-a-Call” funnel: landing, survey, and booking pages.

VSL scripting + editing (client records; CNF edits).

Ad copy + creative direction (6 ad variants).

Email automations: nurture + show-up sequence + follow-ups.

Backend CRM setup for tracking and call routing.

📈 Phase 3 — Launch & Sales (Weeks 5–8)

Meta ads launch & management (FB + IG).

CNF-placed closer(s) to manage inbound calls and close sales.

Weekly reporting: ROAS, CPL, show-up rate, close %, refunds.

2 rounds of funnel/ad optimization based on data.

Optional YouTube + content strategy integration for organic lead flow.

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🌐 Tech & Hosting

Kajabi remains your course host (you keep all student data & content).

Funnel & CRM built in GoHighLevel — no extra subscription cost while under CNF management.

Domain mapping handled by CNF (you own all domains & assets).

You retain full ownership of all deliverables after the 90-day term.

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🤝 Support & Communication

Dedicated Slack channel with Pedro, your Account Manager, and the Ads Team.

Weekly check-ins and performance reviews.

5-business-day review window for deliverables with 1 revision per asset.

Sales team fully managed by CNF (placement, commission, and performance oversight).

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📆 Timeline

📆 Timeline

Week

Focus

Week 1

Strategy, market research & offer direction

Weeks 2–4

Funnel build, creative scripting, integrations

Week 5

Funnel QA, VSL completion, pre-launch tests

Weeks 6–8

Launch + live ads + sales calls

Week 9+

Review results, decide on ongoing partnership

There are no rows in this table

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Table 2

Table 2

Component

Details

Initial Build Fee

$12,000 USD (covers funnel, ads setup, copy, and systems)

Ongoing Rev Share

25% of gross revenue (includes closer commissions + management)

Ad Spend

Client-funded; start at $50/day, scaling to $100/day post-profit

Optional Payment Split

$6,000 on signing + $6,000 in 30 days

Trial Term

90 days (renewable)

There are no rows in this table

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📈 ROI & Performance Benchmarks

First 90 days target: $30K–$60K+ in revenue.

Ad-to-call cost target: $30–$70 per call booked.

Close rate: 20–25% at $2,500–$3,000 price point.

Month 1 goal: break-even → Month 2: profit → Month 3: scale to 5–10x ROI.

Long-term scalability: $50K–$100K/month potential within 6–12 months.

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✅ Risk Reversals

Strategy Fit Guarantee: If after research the proposed direction feels misaligned to either party, a full refund is issued before build begins.

Ownership Guarantee: All assets, funnel builds, and ad creatives are 100% yours after payment.

Refunds Policy: 45-day refund window for end-client sales built into your funnel to protect both sides.

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🙋 FAQ Quick Hits

Q: Who pays the sales reps? A: CNF covers closer commissions (included in the 25% revenue share).

Q: Can I bring ad management in-house later? A: Absolutely — we hand off all data, funnels, and campaigns.

Q: Is Kajabi okay or should we move platforms? A: Kajabi is perfect for the course. Funnel + CRM will live in GoHighLevel for automation power.

Q: Can I start smaller or low-ticket? A: We can test low-ticket if needed, but our data and your authority suggest high-ticket will win faster.

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🚀 Next Steps

Confirm your preferred payment option:

$12,000 in full

or $6,000 deposit + $6,000 in 30 days

CNF sends the Service Agreement with 90-Day Partnership Addendum.

Provide brand assets (logo, photos, course access).

Kickoff: Strategy Week begins within 48 hours of signing.

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Nimi, your credibility, production value, and mission are exactly what scales. Let’s turn your 3 C’s Masterclass into a global confidence movement 🌍💫 — while freeing you from the grind of one-to-one time.

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