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Proposal: DFY Course Build & Launch for Lady Chebli Studio

✨ Executive Summary

You want a premium, personality-driven online course that builds authority, sells reliably, and gives you freedom of time — without forcing you into a new business model.

We’ll design your Big Idea, build the Course + Funnel + Ads, and launch to first sales with 30 days of ads management included.

💰 Total Investment (DFY): $25,000 USD 📅 Payment Plan: $12,500 on acceptance + $12,500 on Final Asset Approval (pre-launch) ⚡ Pay-in-Full Option: $22,500 (10% off)

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🎯 Your Goals (from our call)

✅ Proof of Concept in 90 days — sales + visible traction (authority, engagement, functioning system).

🌟 Authority & Brand — course that feels alive, reflects your teaching voice, not “dry/clinical.”

🕊 Freedom & Scale — revenue not tied to studio hours; flexibility for family without sacrificing income.

🎥 High-End Execution — premium filming + polished design to match your standards.

🔑 Ownership — all accounts, assets, and data are yours.

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🛠 What We’ll Build (Scope & Deliverables)

1️⃣ Phase 1 — Strategy & Big Idea (Week 1)

Market & Competitor Research

Positioning & Offer Design (name, pricing, bonuses, membership/community option)

Launch Plan & KPIs

💡 Risk Reversal #1 — Strategy Fit Guarantee If after Strategy Week the direction isn’t aligned, we’ll void the agreement & refund in full. (Only before you approve strategy.)

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2️⃣ Phase 2 — Build (Weeks 2–5)

Course Architecture & Lesson Plans (shaped from your curriculum)

Video Sales Letter (VSL) — script, editing, production

Funnel Build — sales page, checkout, onboarding sequence, FAQs

Ads Creative Kit — 6–12 launch creatives (scripts, statics, short hooks, AI variations)

🎥 Filming Support We provide a Producer’s Brief + Shot List and collaborate with your chosen local video team. Includes healed-results capture scheduling.

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3️⃣ Phase 3 — Launch (Weeks 6–8+)

Ad Account Setup & Warm-up (Meta stack)

Ad Spend: start $50–$100/day (you control budget)

30 Days of Ads Management included:

Weekly optimization

Funnel analytics & pricing tests

Slack support + bi-weekly check-ins

💡 Risk Reversal #2 — Offer Re-Haul Guarantee If positive ROAS isn’t achieved in the first 14 days, we’ll rebuild underperforming pieces (offer, VSL, ads, pricing) and reset your 30-day clock at no extra fee.

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🌐 Tech & Hosting

Domain: ladychebli.com/course OR new domain (e.g. thebeautyblueprint.com).

Platform: Go High Level (agency instance, no extra subscription).

Ownership: All assets/accounts transferred to you (ads, funnels, course, creative files).

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🤝 Support & Communication

Private Slack channel with you, Pedro (Sales/Strategy), Head of Fulfillment (Zia), Account Manager, Media Buyer.

Updates: weekly progress reports + bi-weekly calls during build/launch.

Turnaround: 1–2 business days for edits, same-day for critical launch fixes.

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📆 Timeline (Indicative)

Week 1 → Strategy & Big Idea (approval gate)

Weeks 2–5 → Build (course, funnel, creatives)

Week 6 → Launch (subject to filming schedule)

Weeks 6–10 → Ads management included

⏳ If healed-results footage is included, timeline extends to ~12 weeks.

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💵 Investment & Payment Options

A. DFY Course Build & Launch (Recommended)

$25,000 USD

Payment Plan: $12,500 now + $12,500 before ad launch

Pay-in-Full: $22,500 (10% savings)

Includes:

Strategy + Market Research

Course Architecture + VSL + Funnel

Ads Creative Kit + 30 Days Management

Producer’s Brief for premium filming

Ownership transfer

Excludes:

Ad spend ($50–$100/day recommended)

External filming costs

Payment processor fees

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B. Optional (for reference only) — Pre-Sell Sprint

$10,000 USD Lean funnel + ads to validate demand before building full course. (You indicated you prefer full mentorship, so this is just for reference.)

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📈 After the First 30 Days

Option 1 — Handoff: you/your team manage with SOPs + 30/60/90 growth roadmap.

Option 2 — Ongoing Management: we run everything at $3k–$7k/mo (includes CMO reviews, media buyer, account manager).

Option 3 — Consulting Only: strategic audits + action plans.

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📊 ROI & KPI Targets

ROAS Goal: ~3.0x (spend $10k → make $30k).

Build Fee ROI: 60–90 days typical.

Scale Path: test new hooks weekly, refresh packages monthly, scale budget toward $1k/day once unit economics hold.

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✅ Next Steps

Confirm payment option (Plan or Pay-in-Full).

We’ll send the Service Agreement + Invoice/Link.

Onboard via Slack + Brain Dump Questionnaire.

Begin Strategy Week.

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🙋 FAQ Quick Hits

Will this live on ladychebli.com? Yes — subfolder or new domain, with clear linking.

Who owns assets/accounts? You do.

What if ads don’t work? Offer Re-Haul Guarantee.

Membership option? Yes — community, healed-results vault, live Q&As can be added.

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