Skip to content
Share
Explore

Proposal: Course & Funnel Build + Launch for Serena Hacker

✨ Executive Summary

Serena, you’ve built strong traction around AI content and relationship empowerment. You want to monetize your expertise into courses, funnels, and retreats that generate scalable revenue and fuel your Belize resort dream.
We’ll partner with you to:
Define your big idea and package it into a premium offer.
Build your course, funnel, and sales system.
Launch with paid ads to validate and scale profitably.
💰 Investment: $25,000 (Full Build) ⚡ Pay-in-Full Option: $22,500 (10% discount) 📅 Payment Plan Option: $12,500 deposit + $12,500 in 30 days 💳 Split-Pay Financing: 12-month interest-free option via SplitIt

🎯 Client’s Stated Goals

Create a profitable course on narcissistic counter-tactics & empowerment.
Add future courses on AI branding, AI filmmaking, relationships, and wealth dynamics.
Build fame and authority while monetizing her social following.
Fund construction of a waterfront resort in Belize + run $10K retreats.
Achieve financial freedom and time leverage.

🛠 Scope & Deliverables

1. Content & Strategy

Market Research – competitor funnels & ads analysis.
Offer Creation – course offer, bonuses, pricing, guarantees.
Marketing Strategy – funnel positioning + scale path.
Scripts – video ads + VSL scripting.
Funnel & Ads Copywriting – direct-response sales copy.
Email Sequences – up to 30 emails (nurture + abandoned cart).
Revisions – one round per asset (strategy, scripts, funnel copy, emails, ads).

2. Course & Content Development

Course Outline – up to 20 lessons / 7 hours content.
Support Video – training from our Course Lead.
Course Content Creation – lesson flow, bonuses (up to 4).
Course Platform Build – hosted on Teachable/Thinkific/Kajabi (or GoHighLevel by default).
Video Editing (Light) – clean, professional cut:
Stitching video/audio together.
Removing filler words, pauses, or errors.
No b-roll, captions, or graphics (reserved for ads/VSL).
Revision Policy – one revision for course outline, content, and videos.

3. Funnel & Marketing Assets

Funnel Build – landing page + checkout page (1 funnel per project).
VSL & Ads Editing – 4 hook variations + 1 VSL body = 4 ad creatives.
Automations – payment integration, course access automation.
Revisions – one round for funnel, ads, VSL, automations.

4. Ads Management (30 Days)

Facebook & Instagram Ads – launch + management.
Optimizations – up to 2 rounds in 30 days.
Offer Overhaul Guarantee – if unprofitable, we rebuild funnel/offer once at no extra cost.
Weekly Reports + dedicated account manager.
Ad Spend Requirement – client funds ads ($3,000 minimum recommended).

📆 Timeline

Week 1: Strategy & Big Idea.
Weeks 2–5: Course filming, editing, funnel build.
Week 6+: Ads launch (30-day management).
(Total: 6–8 weeks to launch. If project exceeds 3 months due to client delays, $2,000/month extension applies.)

💵 Investment & Payment Options

Full Build (Course + Funnel + Ads): $25,000
Pay-in-Full Discount: $22,500
Payment Plan: $12,500 now + $12,500 in 30 days
Course-Only Build: $12,000
Funnel + Ads (Pre-Sell Package): $15,000
Framework Lite (Strategy + Funnel skeleton, no ads): $5,000
👉 Financing via SplitIt available (12-months interest-free, multi-card option).

📈 ROI & KPI Targets

Funnel Conversion Goal: 1–3%
Price Points: $67–97 recommended
CAC: $20–30 per student
ROAS Goal: 2–3X within first 30 days

✅ Next Steps

Confirm scope level (Full Build recommended).
Select payment option (Pay-in-Full, Split, or Payment Plan).
Sign Service Agreement.
Kick off Strategy Week.

🙋 FAQ Quick Hits

Who owns the assets? Client owns everything after full payment.
What if ads flop? We rebuild funnel/offer once at no cost.
What if project delays? $2,000/month extension if beyond 3 months due to client.
What about course hosting? Client chooses platform (license fee theirs). GoHighLevel available free.
Refund policy? 48-hour cooling-off period only.
Want to print your doc?
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.