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Proposal: Authority-Building Course on Robotics Integration for Micah Viana

✨ Executive Summary

Micah, you’re aiming to establish yourself as the global authority on the human side of robotics integration — leveraging your CBRE executive credibility, bilingual platform (English & Portuguese), and visionary perspective on the future of humanoid robots in the workplace.

Our goal is to help you:

Launch your first flagship course within 6 months.

Position you as the go-to speaker, author, and consultant on robotics and workplace transformation.

Build an asset library of courses over 3–5 years that HR departments and global corporations adopt for employee training.

We’ll handle strategy, course creation, funnel build, and launch marketing — so you can focus on your authority, speaking, and vision.

💰 Investment: $25,000 (with flexible payment options, including SplitIt financing) ⚡ Pay-in-Full Option: $22,500 (10% savings) 📅 Timeline: 10–12 weeks for initial course launch

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🎯 Client’s Stated Goals

✅ Build long-term authority & IP in robotics integration (TED talks, book deal, media).

✅ Use courses as entry points for corporate contracts & consulting.

✅ Create layered offers (low-cost entry → premium executive training).

✅ Tap into Brazilian market for visibility & authority, U.S. market for monetization.

✅ Launch first generic introductory course in 3–6 months.

✅ Build ongoing partnership for multiple courses and future media projects.

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🛠 Scope & Deliverables

Phase 1 – Strategy & Positioning

Market research on robotics education landscape.

Identify “Big Idea” & course title (disruptive positioning).

Define initial course funnel strategy.

Phase 2 – Course Creation

Full curriculum design (led by Gabby, Head of Course Creation in Boston).

Detailed lesson outlines, scripts, and workbooks.

You: record video modules (minimal lift — just show up & speak).

Our team: editing, design, branding, course platform setup.

Phase 3 – Funnel & Launch

Sales funnel build (landing pages, email automation, checkout system).

Ad creatives & messaging aligned with authority positioning.

30 days of ad management for initial launch.

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🌐 Tech & Hosting

Course hosted on a platform where you retain full ownership of all IP.

Custom domain setup under micahviana.com (or your preferred brand).

Future scalability: library of courses, multi-language capability.

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🤝 Support & Communication

Dedicated Slack channel for real-time communication.

Weekly strategy/production calls during build.

24–48h turnaround on async questions.

Long-term partnership mindset: future courses, speaking assets, media projects.

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📆 Timeline

Week 1: Strategy & Big Idea Workshop + Market Research.

Weeks 2–5: Curriculum creation, filming plan, and content development.

Weeks 6–8: Funnel build, course editing, and platform setup.

Weeks 9–12: Marketing launch, ads live, sales begin.

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💵 Investment & Payment Options

Option 1 – Full Package (Course + Funnel + Launch Marketing):

$25,000 (standard)

$12,500 deposit + $12,500 after 30 days

SplitIt Financing: ~$2,083/month x 12 (interest-free)

Pay-in-Full Discount: $22,500 (save 10%)

Option 2 – Course-Only Build (Marketing Later):

$12,000 (course creation only)

Marketing phase can be added later ($13,000) — total still capped at $25,000.

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📈 ROI & KPI Targets

Break-even goal: within first 3–4 months post-launch.

Initial KPI: 200–500 course enrollments within 6 months.

Long-term KPI: library of 6–10 courses used by HR departments worldwide.

Speaking & consulting engagements as high-value backend offers.

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✅ Risk Reversals

Strategy Fit Guarantee: If after Strategy Week the direction feels misaligned, full refund.

Offer Re-Haul Guarantee: If no positive ROAS within 14 days of ads launch, we rebuild the offer/funnel at no cost.

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🙋 FAQ Quick Hits

Q: Who owns the IP? 👉 You own 100% of your courses, funnels, and all assets.

Q: Do I need to hire camera crews? 👉 Not required for launch. Canva + royalty visuals work. Later, we can arrange pro shoots as your brand expands.

Q: Can I scale to multiple languages (English & Portuguese)? 👉 Yes. We can repurpose content into Portuguese for Brazil at low cost.

Q: What if the first course doesn’t sell? 👉 That’s exactly why we build funnel + ads into Phase 3 — to validate the market and pivot quickly.

Q: What happens after launch? 👉 You can continue with us for ads management, or keep the assets and run traffic internally.

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✅ Next Steps

Confirm preferred package (Full or Course-Only).

Choose payment option (Deposit, Pay-in-Full, or SplitIt).

Sign service agreement + make initial payment.

Kick off Strategy Week → within 7 days of onboarding.

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👉 Micah, this proposal sets you up not just for one course, but for the multi-year authority platform you envisioned: courses, books, TED talks, and speaking tours.

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