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Proposal: “AI Scam Shield” — Lean Build & Launch for JB Bouck

Hi JB — here’s a clean, client-ready proposal highlighting all 3 tiers, with a focus on the $5K Essentials path and a simple, step-up upgrade runway.

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✨ Executive Summary

You want a lean proof-of-concept that (1) helps families avoid AI-driven scams, (2) builds your authority through practical education, and (3) gives you optionality to scale once traction is proven.

We’ll launch a text-first (hybrid-ready) course and a high-converting funnel, so you can start collecting sales and stories now. When you’re ready, you can upgrade into ads management and richer media without rebuilding foundations.

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🎯 Client’s Stated Goals (from our call)

Mission + Impact: Equip families with tools, talking points & scam drills.

Proof of Concept: Validate demand before heavy video production.

Cash Discipline: Start lean (~$5K build), stair-step into ads later.

Residuals: Build an asset that supports subscription/membership.

Authority: Position as a practical, trusted resource.

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🛠 Scope & Deliverables (Phased)

Phase 1 — Strategy & Big Idea (Week 1)

Positioning: “AI Scam Shield” (working title).

Offer structure: Core course (text-first lessons + action checklists) with room to add video later.

Funnel strategy: Low-friction sales page, built around the family protection + talking-points angle.

Phase 2 — Build (Weeks 2–4)

Course (text-first): Clear lessons, checklists, conversation scripts, and incident response guide.

Platform: Hosted on a CNF-recommended LMS; login + progress tracking.

Funnel: Landing page, checkout, and post-purchase automation.

Phase 3 — Launch (Week 5+)

You control initial traffic (organic posts, partner shoutouts, niche promos).

Measure: visits → checkout → early testimonials.

Upgrade when ready to ads + richer production.

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🌐 Tech & Hosting

Course & Funnel: Built on a CNF-managed stack (no tech headaches).

Payments: Stripe/PayPal integration, auto-enrollment.

Ownership: Assets transfer to you upon full payment (per CNF agreements).

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🤝 Support & Communication

Slack/email thread during build.

One consolidated feedback round per asset.

Ads reporting & management available with the upgrade path.

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📆 Timeline

Week 1: Strategy session; offer/angle lock.

Weeks 2–4: Course + funnel build.

Week 5: Soft launch with your traffic.

Week 6+: Option to add ads management & creative.

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💵 Investment & Tiers (Overview)

1) Flagship DFY — $25,000

Full course build (up to ~7 hrs video + editing).

Funnel, upsells, VSL, and full email sequences.

Extended ads management (90 days) + weekly reports.

Best for: Going big immediately.

2) Essentials + Ads Step-Up — $10,000 total (split as $5K + $5K later)

Essentials ($5K): Text-first course, funnel, checkout, automation.

Ads Package (+$5K when ready): Ad creative + 30 days ads management.

Best for: Lean launch, then scale with paid traffic once proof-of-concept shows traction.

3) Essentials (Lean Build Only) — $5,000

Strategy, course build, funnel, checkout, automation.

No ads management included.

Best for: Proof-of-concept with organic/partner traffic.

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📈 ROI & KPI Targets (first 30–60 days on Essentials)

Conversion goal: 2–5% to purchase with a crisp low-ticket offer.

Break-even path: Lean front-end pricing → membership upsell.

Signals to upgrade: 500–1,000 visits, steady ATC/checkout CVR, early testimonials.

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🧗 Upgrade Path (Clear & Controlled)

Start: Essentials ($5K) Launch course + funnel. Collect early sales & testimonials.

Add Ads Package (+$5K when ready) Includes ad creative + 30 days of ads management. Proven offer → paid traffic.

Upgrade to Full DFY (+$15K more) Adds extended ad management, full video course + editing, VSL production, email sequences. → Total = $25K (Flagship).

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👨🏻‍💻 Funnel Examples

To give you a sense of what your funnel will look and feel like, here are three examples of recent client builds. These demonstrate the type of design, flow, and experience we’d create for you under the Essentials package — customized to your brand, content, and audience.

Course Funnel:

The Plaiground Build⁠

A streamlined course funnel designed to engage visitors, communicate value, and guide them into a purchase.

VSL Funnel:

Vantage VSL Funnel⁠

A video sales letter funnel that blends persuasive storytelling with conversion-focused design.

Product Funnel:

Cash Collector Pro⁠

A clean, high-converting product funnel with simple navigation and a strong call-to-action.

Each of these follows the same principle: capture attention, build trust, and convert into sales. Your funnel will draw on these proven structures, while being fully tailored to your offer and brand.

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✅ Risk & Guarantees

Offer Re-haul Guarantee (ads tier): If ads underperform in the first 30 days, CNF will rebuild the offer/funnel and relaunch (one-time, scope per CNF).

Refunds, timelines, revisions, ownership: Per CNF agreements (ownership transfers on full payment).

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➡️ Next Steps

Green-light Essentials ($5K).

Kickoff session (60–90 min): lock name, angle, outline.

Build (2–4 weeks): course + funnel live.

Soft launch: you drive initial traffic.

Upgrade at your pace: Add ads ($5K) or scale to full DFY ($25K total).

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🙋 FAQ Quick Hits

Do I need video now? No. Start text-first, add video later.

Can family members get access? Yes, multiple logins can be set up.

Can I launch with just my PDF? Yes, we can bundle it into the funnel.

Is membership possible later? Yes — scam alerts, templates, drills → recurring revenue.

When do I scale with ads? Add the $5K Ads Package once proof-of-concept shows traction.

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