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DFY vs PSS

DFY VS PSS Comparison

A detailed side-by-side comparison table for Done For You (DFY) vs. Pre-Sell Sprint (PSS)

Done For You

$25,000

Pre-Sell Sprint

$10,000 USD

Estimated fulfilment timeline:

6-12 Weeks

2-3 Weeks

Best For:

Business owners with an existing audience, validated course ideas, and capital to invest

Coaches/experts who want a lower-risk, faster way to launch

Pros:

Fully Done-For-You service: Course, Funnel & Ads

Pay once, and have no other expenses other than ad spend

Faster delivery (2-3 weeks)

Quicker cash flow

Less effort upfront

Cons:

Higher upfront cost

Revenue Share not Profit

Longer timeline to launch and start making money

Will still need to deliver a course or product after sales

Potential additional costs for course creation if you want it done for you

Selling Point:

We build everything for you—course, funnel, ads, and marketing strategy—so you can launch without the hassle.

We test and validate your offer BEFORE you invest in a full course build, giving you a clear path to sales.

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Pre-Sell Sprint Breakdown

Process

What to Expect

Onboarding Forms

A streamlined intake process where we gather key details about your course idea, target audience, and branding assets.

Brain Dump Form

Branding Guide (Branding and Assets)

Market and Competitor Research

Using AI tools and manual analysis, we uncover hidden top-selling courses in your niche, identify what’s working, and craft a data-driven strategy for your course.

Strategy and Offer Development

We refine your positioning, pricing, and bonuses based on market demand. This ensures your offer is positioned to stand out in the market.

Course Skeleton/Outline

We structure your course into modules & lessons so you have a clear roadmap to record once sales come in. This includes recommended upsells, and bonuses.

Includes access to a GHL Course Platform free of charge for the duration of our partnership, where you can upload and organize all your course content.

Funnel and Ad Copy

We craft persuasive, conversion-focused copy for your pre-sell funnel, along with high-impact ad copy designed to grab attention and drive action.

Funnel Build

We build your entire pre-sale funnel inside GoHighLevel (GHL) with a tested, high-converting layout—ready to capture leads and payments immediately.

Ad video editing

We edit and create 4 variations of ad creatives using:

AI-generated content

B-roll & stock footage

UGC-style social proof clips

Your branding & assets

Pre-launch

We set up your ads, send you ad previews for review and approval and do final quality analysis to make sure all automations are working before we launch live!

Launch

We run and optimize 30 days of Facebook & Instagram ads to drive sales. We track results and make adjustments in real-time.

Recommended Ad Budget: $3,000 ($100 per day for 30 days)

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Offer Overhaul & Refinement

We analyze ad performance to identify the strongest messaging angles.

We redesign their offer based on real market data.

We tweak pricing, bonuses, urgency, and positioning to maximize conversions.

Ads Management (Round 2) 🔥

We create new ad variations with stronger angles and hooks.

We adjust targeting and budget allocation for better results.

We implement a different ad format (strategy may vary depending on findings and ad performance).

Funnel & Copy Optimization

We rewrite the sales page copy to align with the new and improved offer.

We tweak email follow-ups, headlines, and call-to-actions for higher engagement.

We run A/B tests on key funnel elements (headline, pricing, checkout page).

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Client Payment Structure

All payments upfront – No extended payment plans for PSS.

Ad spend covered by clients.

Agency Safeguard Clause

PSS covers ads testing & validation, NOT guaranteed sales.

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Done-For-You Breakdown

Done-For-You Package

$25,000

Timeline: 6-12 Weeks to Launch + 30 days ads management

Ideal for:

Clients who want a full end-to-end solution for course building, marketing and building authority online.

What’s Included:

Specialised Onboarding Process

Brain Dump

Branding Questionnaire

Kick Off Call with Founder Lucas Spinella

Market Research including:

Competitor Analysis

Avatar Profile Creation

Trends Analysis

Marketing Strategy + Offer Development

Go to Market Strategy

Pricing Strategy

Offer components (Core Offer, Bonuses etc.)

Done-with-you Course Build:

Course Outline Creation

Course Video Editing (you record, we edit)

Course Platform Creation & Editing

Community, Bonuses, Workbooks & Quizzes

End-to-end Marketing Build

Ads + VSL Scriptwriting

Funnel and Ad Copy

Funnel Build

Video Editing (Ads/VSL)

Automated Email Sequences

Launch & Scale:

30 Days Ads Management

Weekly Campaign Optimisations

Daily Tracking

Fortnightly Reporting Meeting

The goal:

Once we have created all the assets and launched, our goal is to start investing $100/day on ads. That’s approximately $3,000 per month. Our goal is to achieve a ROAS (Return On Ad Spend) of 2-4x. That means we make $2-4 in sales for every $1 in advertising. To scale, assuming we hit those figures, we would recommend increasing or doubling ad spend every 2 weeks.

For example, it might look like this:

Week 1 - 2: $100 per day in Ad spend, $200 per day in sales

Week 3 - 4: $200 per day in Ad spend, $400 per day in sales

Week 5 - 6: $400 per day in Ad spend, $800 per day in sales

Week 7 - 8: $800 per day in Ad spend, $1,600 per day in sales

If we follow this schedule, we will be making approximately $50k per month by month 3.

These figures are an example only and are not a promise of future revenue. Although this has been done by our clients in the past, nothing guarantees you will get these results. They are for illustration and educational purposes only.

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