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Simple Sales Series

$3M/month Fitness Sales Script w/ Analysis

Sales Simplified

Negative Situation → Desired Destination → Negative Implications → Dynamic Presentation

Part 1 - Diagnosis

Negative Situation: What’s going wrong?

What’s the problem?

Impact of problem

Duration of problem

Reason/Root/Cause Of Problem

Current Broken Approach To Solving problem

Additional Problem(s)/Consequences

Trigger Moment (Stack of things or recent moment?)

Desired Destination: Where do you want to go?

Goal - Specific

Goal - Expansion

Money → Mission

Commitment (What makes that a priority for you?)

So if you found a way to start seeing these results, when would you want to start seeing these results? (timing)

Why not 12 months ago?

Why now?

Negative Implication: What happens if you don’t get there?

So the question we always like to ask is, what happens 12 months from now if you’re not able to improve this situation or if things even get worse?

Part 2 - Explaining Prescription

Dynamic Presentation

#1 Remind prospect of their problem

“So one of the things you mentioned around feeling stuck in your progress for the last 6 months is actually interesting, because what we do is..."

#2 Pre-frame your unique approach

“Because what we do is something unique, and somehow every program fails to properly include this, but I think it can be sort of the missing link for you based on what you’ve told me you tried in the past...”

#3 Present your unique approach to get the future they want

“We use *our [*method/pillar 1] in an easy to follow way, sort of the fastest approach to get faster results. You know we’ve done this with thousands of people so it wasnt a question of if this works, its a question of how we can make it work the fastest for you"

#4 Confirmation Uniqueness

“Can you see how this is different from what you’ve tried in the past?”

Sales Script

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💡 POST CALL AUDIT

List of questions to review your calls

Did I identify a Problem that WE SOLVE?

Did I expand the Problem properly?

Did they realize their current process is broken?

Did I create a clear goal?

Did I properly expand the goal?

Did I speak to greater relevance? (Mission/identity/contribution/morality)

Did I get them to speak on urgency and timing? (Why now, why not 12 months ago, when do you want to see results?)

Did I get them to say they’re committed?

Did they explain the cost of inaction? (Financial, Family, Medical, Social, Mission)

Did they agree on our COO/Uniqueness? (Value validation)

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