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eSC features mapped

Poniższa tabelka powstałą w celu oznaczenia najważniejszy istniejących ficzerów esc 1.0 zdaniem CXO/IOPS

DISCLAIMER dla wypełniających:

1) Poniższa tabelka może znacznie się różnić od

finalnego opisu ficzerow⁠

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2) Ważny jest tylko outline

3) "Main ability" moze/powinien miec jeszcze jeden poziom zagniezdzenia (bardziej szczegolowy)

4) Ważność modułu - czyli jak istotne jest dla nas by to rozwijac w wersji lite, np. bo wykorzystujemy to codziennie, lub dlatego, że to absolutny must have feature na tle konkurencji

5) Ocena działania - czyli jak źle/dobrze (1-5) dziala obecnie ten modul

6) Rethink/Improve/Olac ... w wersji lite

7) Not supported... but should, cos, co powinnismy miec, ale nie mamy wcale

8) Opcjonalne sposoby oceny COST/Monetization potential sygnalizujące zasadnosc finansową robienia/nie robienia, gdzie Monetization Potential nie koniecznie oznacza potrzebę skasowania za ten ficzer, tylko np. pomoze pozyskac wiecej nowych klientow

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eSC features - business description draft

eSC features - business description draft

Main Feature Category

Main Ability

Sub-ability

Upvote feature

Not supported....

Ważność modułu

Ocena działania

Rethink/improve/Olac?

Who's using it

Cost saving potential

Monetization potential

Should be paid?

To sync with eSV?

Import your distributed content data

Mass txt-product-content-data IMPORT via XLS/CSV file

Use an existing CSV/XLS file and inject it with simple import to eSC.

Mass import. eg Brandfile

Mass txt-product-content-data EDIT via XLS/CSV file

Use an existing CSV/XLS file and inject it with simple import to eSC.

Media files Mass-Import

add multiple packshots, assets, videos via uploader in UI or CSV with mapped files paths.

eSC API (incoming)

ability to connect systems used by a Brand with eSC API (e.g. other PIM, own ERP) to perform any content-related action (send/update/delete any list of products, descriptions, digital assets) in automated way. Continuous integration.

“No content” Product placeholders

create multiple products at once without content ready (based on product codes) to outline the scope of work on the content and add/create content later.

Direct Integration on-demand with 3rd party

integrate with solutions like Hybris (by SAP) to pull any kind of product and content related data, both one-time and continuously.

Content Creation & management

Advanced and optimized search+filtering

for enormous products databases stored in eSC, with ability to start appropriate actions for filtered products (report, manage stores acces, delete/edit/sunset and more).

Multi Product-Language Support

Create and easily manage multiple language versions for each/selected product. Share between selected markets, and more...

General activities on product cards

Create, Edit product page straight from the system (product description, language specific data and more...)

Packshots (Product Gallery) & other Digital Assets management:

upload new, manage existing, change types, tag, set the order, delete.

Copy products

easily multiply/copy products with similar attributes for easier editing

Undelete

Retrieve accidentally deleted products within 60 days with all attributes.

Product Content Edits History (on demand)

Ability to revert to content version created at particular day/hour, in case content was misplaced accidentally. The history can be maintained for entire time.

Bulk create & edit products and attributes

in “copy-pastable” spreadsheet (excel) format. Product is adapted to current organisation workflows and way data is stored and organised. As spreadsheets are the most common format we fully support excel-like actions within interface that looks and acts as known spreadsheet applications.

Mass Edit

Bulk create and edit ‘Dictionary entries’ for content elements that will be commonly used between multiple product categories of similar class (e.g. energy consuming badge for electronics, nutrition warnings for food etc). This will be used to assign easily to multiple products without a need of re-adding content manually (e.g. create a set of rules product should meet to apply a dictionary element).

Translation

translate any text or dictionary element, by using integrated Google Translate or by using existing translations. You can view, verify and compare different translation side by side to maintain the context and avoid errors.

Create rich Content HTML template

Create a HTML template for selected product categories, to adopt its look&feel to selected/multiple retailers.

We provide a template language to allow easier and bulk changes to present enhanced content on product cards with very specific requirements. You can later preview a Product Card as a visualisation for selected retailer, just as it was natively embedded to a retailer’s website.

Product Page Creator (what you see is what you get)

Coming later in 2021- we’ll introduce a PDP creator with full support for rich content blocks. You will be able to create a stunning product page straight from the system, without designer’s or a front-end developer’s help.

Mass Products and product-data update via XLS/CSV file

Use own existing content pieces in CSV/XLS file and import it with simple import to eSC.

Mass Edit

Digital Assets Library

Ability to store, manage and use different file-types (videos, files, texts, images)

Tagging

support for a variety of tags for easier management, search&filtering of products and content within the system

Workflow

Content Approval & Verification Flow

allows content-managers to check the last changes in content (made by teams responsible for content and either reject or approve them. All done very easy to use two-column-interface (before/after).

Tasks / Assignments

Ability to assign a to-do task per product basis, comment on the progress of a task, with email notifications for unsolved and completed tasks.

Transform

Bulk Image editor

automatic and bulk edit of images, (crop, resize etc)

Multiple Data Transformations

to connect content of Your format to the format acceptable by retailers

just a few examples

bulk name change with elastic naming convention

convert file types (MP4→GIF, PNG→JPG, JPG→PNG, resize, compress...)

transform any kind of XLS file to variaty of text, column, rows transformations

change product gallery order based on automatic rules

generate a ZIP archive in a certain way, certain naming, certain folder structure within and more

Any kind of Data-Transformation (available on demand)

Syndicate:

send brand’s content to retailers

Syndication via “REST API”

eStoreContent API ←→ retailer’s API connection / continuous integration

Syndication in the Real Time

Generate live rich content PDPs, at retailers sites.

embed brand’s rich content on retailer’s site, with eStoreContent JS-library to perform real-time-content-delivery. The content is changed/updated in the eStoreContent is instantly available at a retailers website, with statistics about number of page views particular product page has generated.

Syndication via email

send either manually selected products or only the products that recently changed to selected retailer(s)

send selected content pieces (e.g. text descriptions, packshots, videos) or entire product with all the assets - as downloadable zip file

“content packages” are generated for selected products that are later sent as URL for download via email to selected retailers. The sender is also in CC in case of some questions regarding the package from recipients

ability tracks email activity - e.g. check who send the package, what the package contained, who received the message, and who downloaded which package (as e-mail can contain more than one packages)

ability to define very own list of email recipients at a retailer (e.g. people you have special relations with)

Syndication via Content Library (retailers self-served solution to download content )

An interface available for retailers of your choice, where products assigned to retailer can be searched, viewed, downloaded, converted to a format of choosing (e.g. product page as PDF) or just pull a missing peace of asset/image/video.

Custom ways of syndicating content

If there is a very sophisticated format of data the content can be delivered as, or there are individual arrangements.

Product exclusivity/inclusivity management

Manage which products should be exclusively available to selected retailers (or which should be available for every retailer you’d like to syndicate to)

Manage general products availability for retailers

Decide which products should be syndicated to which retailers

Manage product availability

you can define a future date until product(s) will be available for syndication and avoid syndication of products that are not meant to be sold anymore.

Set Product Embargo-Date (or Product Launch date)

Prepare content and retailers it should be syndicated to before, with ‘embargo date’ that would launch the product to retailers at particular time in the future.

Growing retailers database

Easily syndicate connect to ~900 retailers (the list is growing every day), with appropriate content formatted to specific retailers requirements by eSC.

ability to set the end date until a media file can be used by retailers (e.g. using celebrity image due to legal contract)

Analyze & Report

Content Readiness Dashboard

to define KPIs for your content teams and understand the progress of content-preparation phase for each product, language version and market.

Content Syndication Dashboard

understand if your product with the latest content has been sent (syndicated) to all retailers you’d like to cover with your offering.

Syndication Log

Detailed activity log about every product syndicated with exhaustive details: who, what, when, how.

Assets and Packshots Detailed reporting

detailed report about digital assets gaps

View retailers product URLs a product is listed at (eStoreCheck subscription required)

Custom Reports (on demand)

prepare nearly any kind of report regarding content preparation or syndication, or particular users activity

Content Implementation Dashboard (via eStoreCheck)

Analyze if synidcated content is implemented by retailers and is on pair with your expectations (content audit).

Available today via eStoreContent ←→ eStoreCheck integration and presented in eStoreCheck dashboard. Coming to eStoreContent in 2021

Administrate and customize

Wide users permissions management

to set appropriate acces to selected parts of the eStoreContent system, or selected products/languages/markets. You can also setup particular roles appropriate for your organisation.

Organisational Structure and Business units

ability to setup eStoreContent instance in regards to your global organizational structure

Own domain

Ability to run eStoreContent instance under a custom domain with an additional (but not required) option of sign in by some other identity provider.

UI with your corporate identity

change the logo, name, and color scheme of major UI elements.

Own field names in UI to support ‘corporate language’

You can map the fields existing in eStoreContent by default with your own corporate-naming. e.g. “Category” in eSC could be named “Product Line” and used across the interface in the language used by your company. This wasy adoption of the product is much easier.

Own Terms and Conditions for retailers and employees

You can define T&C that your corporate rules require retailers and/or employees to be accepted, prior to use the system. You can have multiples T&C rules/versions and target groups, with version tracking.

Ability to embed Own “how-to” sections

so you could provide your employees with particular instructions on how they should use a certain part of the system (either due to custom setup, or corporate rules)

Brands / Product Categories / Projects

There are multiple ways to organize and structure data within the system, the best way to mimic the structure used by your organisation in internal tools and processes.

Fully customize PDP elements and products library views

decide what data is vital for you to see on product list

Create nested Product Categories nad Subcategories

Easier management of a wide-range product portfolio

Organize products as Projects

and launch separate content strategies

3rd Party Integrations

Brand Bank - ability to send the content to retailers exclusive to BrandBank via eStoreContent←→ Brand Bank integration

DigiShare

Icecat

Salsify

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Who's using it - customers list

Who's using it - customers list

Who's using it

Beko

Danone

De'Longhi

Gardena

Grohe

Kellogg

L'oreal

LEGO

MPM

NOBODY

NPM

TCL

Unilever

Whirlpool

There are no rows in this table

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eSC Plans/Packages

eSC Plans/Packages

Module

Features

Plan A (Basic PIM)

Plan B (PIM+Core)

Plan C (PIM + enhanced)

Plan D (premium)

Product content and data management

Content importer (self service)

Import from XLS, CSV; Images, Videos etc

Recurring Content importer

Assisted by eSM or automated)

2 Import sources

Multiple import sources

Mass Edit

Update unlimited number of SKUs and their attributes at once with Excel like UI

Default Data structure

Access to default attributes and suggested data composition, created and updated by eStoreContent

Free-form Data structure

Setup as sophisticated attributes composition as it’s required with assistance of eStoreContent team. Add new, customized attributes for content management or syndication purposes.

Multi language support

Create as many product-language variants as your market presence requires with flexible content adjustments to a given locale.

Content Portal (Content Library)

share your content in a read-only product catalogue, so nobody will mess up with the content.

Available for your internal departments, partners, with ability to export the default parts

Workflow manager:

Ability to create tasks and build content verification flows to ensure the highest quality and error free content is done

Core Syndication

Content Library (+ exporters)

eMail + exporters

eSC REST API

Amazon

Basic Transformations

ETIM / BMECat standard

Enhanced Syndication

Visualizations

API

Amazon

Advanced Transofrmations

Multiple templates

Receiving API

Automate your process by integrating own system or 3rd party services or own systems

Additional

Integration with 3rd Party on request

Content update by eSM on demand

Analytics:

Measure and report content readiness, content delivery status and have a detailed log of every syndication happening

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