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INPUTs and Insights from 1.0
eSC features mapped
Broken link
eSC features - business description draft
Main Feature Category
Main Ability
Sub-ability
Upvote feature
Not supported....
Ważność modułu
Ocena działania
Rethink/improve/Olac?
Who's using it
Cost saving potential
Monetization potential
Should be paid?
To sync with eSV?
Import your distributed content data
6
Mass txt-product-content-data IMPORT via XLS/CSV file
Use an existing CSV/XLS file and inject it with simple import to eSC.
Mass import. eg Brandfile
Mass txt-product-content-data EDIT via XLS/CSV file
Use an existing CSV/XLS file and inject it with simple import to eSC.
Media files Mass-Import
add multiple packshots, assets, videos via uploader in UI or CSV with mapped files paths.
Whirlpool
LEGO
MPM
TCL
eSC API (incoming)
ability to connect systems used by a Brand with eSC API (e.g. other PIM, own ERP) to perform any content-related action (send/update/delete any list of products, descriptions, digital assets) in automated way. Continuous integration.
Maintain
Whirlpool
MPM
Grohe
“No content” Product placeholders
create multiple products at once without content ready (based on product codes) to outline the scope of work on the content and add/create content later.
Direct Integration on-demand with 3rd party
integrate with solutions like Hybris (by SAP) to pull any kind of product and content related data, both one-time and continuously.
Irrelevant
Content Creation & management
15
Advanced and optimized search+filtering
for enormous products databases stored in eSC, with ability to start appropriate actions for filtered products (report, manage stores acces, delete/edit/sunset and more).
Whirlpool
Unilever
Multi Product-Language Support
Create and easily manage multiple language versions for each/selected product. Share between selected markets, and more...
Whirlpool
LEGO
General activities on product cards
Create, Edit product page straight from the system (product description, language specific data and more...)
Improve
Whirlpool
Unilever
MPM
TCL
Packshots (Product Gallery) & other Digital Assets management:
upload new, manage existing, change types, tag, set the order, delete.
Improve
Whirlpool
MPM
Unilever
LEGO
Copy products
easily multiply/copy products with similar attributes for easier editing
Improve
Undelete
Retrieve accidentally deleted products within 60 days with all attributes.
Improve
NOBODY
Product Content Edits History (on demand)
Ability to revert to content version created at particular day/hour, in case content was misplaced accidentally. The history can be maintained for entire time.
Irrelevant
Bulk create & edit products and attributes
in “copy-pastable” spreadsheet (excel) format. Product is adapted to current organisation workflows and way data is stored and organised. As spreadsheets are the most common format we fully support excel-like actions within interface that looks and acts as known spreadsheet applications.
Mass Edit
Whirlpool
Unilever
TCL
MPM
Danone
Bulk create and edit ‘Dictionary entries’ for content elements that will be commonly used between multiple product categories of similar class (e.g. energy consuming badge for electronics, nutrition warnings for food etc). This will be used to assign easily to multiple products without a need of re-adding content manually (e.g. create a set of rules product should meet to apply a dictionary element).
Whirlpool
De'Longhi
MPM
Translation
translate any text or dictionary element, by using integrated Google Translate or by using existing translations. You can view, verify and compare different translation side by side to maintain the context and avoid errors.
Create rich Content HTML template
Create a HTML template for selected product categories, to adopt its look&feel to selected/multiple retailers.
We provide a template language to allow easier and bulk changes to present enhanced content on product cards with very specific requirements. You can later preview a Product Card as a visualisation for selected retailer, just as it was natively embedded to a retailer’s website.
Improve
Whirlpool
De'Longhi
MPM
Unilever
Product Page Creator (what you see is what you get)
Coming later in 2021- we’ll introduce a PDP creator with full support for rich content blocks. You will be able to create a stunning product page straight from the system, without designer’s or a front-end developer’s help.
Mass Products and product-data update via XLS/CSV file
Use own existing content pieces in CSV/XLS file and import it with simple import to eSC.
Mass Edit
Digital Assets Library
Ability to store, manage and use different file-types (videos, files, texts, images)
Tagging
support for a variety of tags for easier management, search&filtering of products and content within the system
Workflow
2
Content Approval & Verification Flow
allows content-managers to check the last changes in content (made by teams responsible for content and either reject or approve them. All done very easy to use two-column-interface (before/after).
Whirlpool
De'Longhi
Tasks / Assignments
Ability to assign a to-do task per product basis, comment on the progress of a task, with email notifications for unsolved and completed tasks.
Whirlpool
De'Longhi
Transform
3
Bulk Image editor
automatic and bulk edit of images, (crop, resize etc)
Multiple Data Transformations
to connect content of Your format to the format acceptable by retailers
just a few examples
Any kind of Data-Transformation (available on demand)
Syndicate:
send brand’s content to retailers
11
Syndication via “REST API”
eStoreContent API ←→ retailer’s API connection / continuous integration
Maintain
Grohe
Syndication in the Real Time
Generate live rich content PDPs, at retailers sites.
embed brand’s rich content on retailer’s site, with eStoreContent JS-library to perform real-time-content-delivery. The content is changed/updated in the eStoreContent is instantly available at a retailers website, with statistics about number of page views particular product page has generated.
Maintain
Syndication via email
Rethink
Syndication via Content Library (retailers self-served solution to download content )
An interface available for retailers of your choice, where products assigned to retailer can be searched, viewed, downloaded, converted to a format of choosing (e.g. product page as PDF) or just pull a missing peace of asset/image/video.
Custom ways of syndicating content
If there is a very sophisticated format of data the content can be delivered as, or there are individual arrangements.
Product exclusivity/inclusivity management
Manage which products should be exclusively available to selected retailers (or which should be available for every retailer you’d like to syndicate to)
Improve
Manage general products availability for retailers
Decide which products should be syndicated to which retailers
Improve
Manage product availability
you can define a future date until product(s) will be available for syndication and avoid syndication of products that are not meant to be sold anymore.
Set Product Embargo-Date (or Product Launch date)
Prepare content and retailers it should be syndicated to before, with ‘embargo date’ that would launch the product to retailers at particular time in the future.
Improve
Growing retailers database
Easily syndicate connect to ~900 retailers (the list is growing every day), with appropriate content formatted to specific retailers requirements by eSC.
Copyright - set end date
ability to set the end date until a media file can be used by retailers (e.g. using celebrity image due to legal contract)
Analyze & Report
7
Content Readiness Dashboard
to define KPIs for your content teams and understand the progress of content-preparation phase for each product, language version and market.
Content Syndication Dashboard
understand if your product with the latest content has been sent (syndicated) to all retailers you’d like to cover with your offering.
Syndication Log
Detailed activity log about every product syndicated with exhaustive details: who, what, when, how.
Assets and Packshots Detailed reporting
detailed report about digital assets gaps
View retailers product URLs a product is listed at (eStoreCheck subscription required)
Custom Reports (on demand)
prepare nearly any kind of report regarding content preparation or syndication, or particular users activity
Content Implementation Dashboard (via eStoreCheck)
Analyze if synidcated content is implemented by retailers and is on pair with your expectations (content audit).
Available today via eStoreContent ←→ eStoreCheck integration and presented in eStoreCheck dashboard. Coming to eStoreContent in 2021
Administrate and customize
12
Wide users permissions management
to set appropriate acces to selected parts of the eStoreContent system, or selected products/languages/markets. You can also setup particular roles appropriate for your organisation.
Rethink
Organisational Structure and Business units
ability to setup eStoreContent instance in regards to your global organizational structure
Own domain
Ability to run eStoreContent instance under a custom domain with an additional (but not required) option of sign in by some other identity provider.
UI with your corporate identity
change the logo, name, and color scheme of major UI elements.
Own field names in UI to support ‘corporate language’
You can map the fields existing in eStoreContent by default with your own corporate-naming. e.g. “Category” in eSC could be named “Product Line” and used across the interface in the language used by your company. This wasy adoption of the product is much easier.
Own Terms and Conditions for retailers and employees
You can define T&C that your corporate rules require retailers and/or employees to be accepted, prior to use the system. You can have multiples T&C rules/versions and target groups, with version tracking.
Ability to embed Own “how-to” sections
so you could provide your employees with particular instructions on how they should use a certain part of the system (either due to custom setup, or corporate rules)
Rethink
Brands / Product Categories / Projects
There are multiple ways to organize and structure data within the system, the best way to mimic the structure used by your organisation in internal tools and processes.
Improve
Fully customize PDP elements and products library views
decide what data is vital for you to see on product list
Create nested Product Categories nad Subcategories
Easier management of a wide-range product portfolio
Improve
Organize products as Projects
and launch separate content strategies
3rd Party Integrations
4
Brand Bank - ability to send the content to retailers exclusive to BrandBank via eStoreContent←→ Brand Bank integration
DigiShare
Icecat
Salsify
Who's using it - customers list
Who's using it
1
Beko
2
Danone
3
De'Longhi
4
Gardena
5
Grohe
6
Kellogg
7
L'oreal
8
LEGO
9
MPM
10
NOBODY
11
NPM
12
TCL
13
Unilever
14
Whirlpool
There are no rows in this table
eSC Plans/Packages
Module
Features
Plan A (Basic PIM)
Plan B (PIM+Core)
Plan C (PIM + enhanced)
Plan D (premium)
Product content and data management
10
Content importer (self service)
Import from XLS, CSV; Images, Videos etc
Recurring Content importer
Assisted by eSM or automated)
2 Import sources
Multiple import sources
Mass Edit
Update unlimited number of SKUs and their attributes at once with Excel like UI
Default Data structure
Access to default attributes and suggested data composition, created and updated by eStoreContent
Free-form Data structure
Setup as sophisticated attributes composition as it’s required with assistance of eStoreContent team. Add new, customized attributes for content management or syndication purposes.
Multi language support
Create as many product-language variants as your market presence requires with flexible content adjustments to a given locale.
Content Portal (Content Library)
share your content in a read-only product catalogue, so nobody will mess up with the content.
Available for your internal departments, partners, with ability to export the default parts
Workflow manager:
Ability to create tasks and build content verification flows to ensure the highest quality and error free content is done
Core Syndication
6
Content Library (+ exporters)
eMail + exporters
eSC REST API
Amazon
Basic Transformations
ETIM / BMECat standard
Enhanced Syndication
7
Visualizations
API
JS
Amazon
Advanced Transofrmations
Multiple templates
Receiving API
Automate your process by integrating own system or 3rd party services or own systems
Additional
3
Integration with 3rd Party on request
Content update by eSM on demand
Analytics:
Measure and report content readiness, content delivery status and have a detailed log of every syndication happening
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