Skills & Tools

The skills and tools I use on a daily basis, or otherwise regularly and comfortable with.
Development
(bold items below have further information regarding regular and current use via the link)

Languages & Frameworks

HTML and CSS using Bootstrap, Bulma/Buefy, Tailwind and CSS preprocessors (scss/less)
Python - for mathematics and times when it’s more suitable than javascript.
C / C++ / Arduino - for microcontrollers and IoT devices

Development Tools & Cloud Platforms

- will any other code editor ever take back the crown?

Other Tools & Services
- Webflow is a no-code web design and development, CMS and e-commerce platform that makes WordPress feel like notepad when it comes to building websites.
- Fullstory is a product manager’s dream. No need to bring people in to do user testing, just watch recorded and real-time user sessions of your websites and applications without them even knowing about it.
- How can you call yourself a web application developer if you don’t know what Segment is?
- Most recently used for transactional and marketing emails to application users.
- The sales document and e-signing platform that nobody seems to know about, yet costs less, is easier to use, and was (I think) the first to have an online editor and payments integration that makes quotation, sales and other e-signed documents a breeze.
Cloudflare

Hardware & Operating Systems
- daily work tool. Not by choice, but because it’s what I have. Macs are expensive, inflexible, inefficient, unintuitive and plain annoying. Sure they have their pros (no pun intended), but I much prefer Windows.
- doesn’t need an introduction.
- usually using Ubuntu, either because it’s what runs on a particular device, or for developing applications that require linux to build for their intended target. It’s also the basis of most container applications.
- Need a computer that can go anywhere, this is the solution.
- Particle is a commercial IoT device and cloud platform provider. I currently work with them for remote power scheduling and control of other connected devices, but they can be used for almost any IoT application, and they’re super simple to program due to running Arduino code and Particle’s own libraries.
- Cellular modules that in some cases also come with a Linux based operating system and application framework called Legato. Great for IoT devices that need a bit more power and flexibility than is possible with other common microcontrollers and cellular modems.

Marketing
- for analytics of course.
- for analysing search traffic and planning content optimisation.
- for advertising of course. Recently reviewed my employers ads strategy, increasing average CTR from around 4% to nearly 6% and reducing cost per click whilst maintaining traffic.
- my go to CRM software. If a B2B business is only going to use a single piece of software, it should be this.
- used for auditing websites, monitoring search ranking positions and competitor analysis.
- used in the past as a CRM and email marketing tool, though I prefer to use Hubspot when budget allows, but this is a really good alternative for smaller budgets.
- used for social media and blog post scheduling, automation and audience monitoring.
- used for lower cost ad targeting to specific demographics rather than keywords and search terms.

IT / Project Management
- cloud-based PBX with a free plan that also only charges per concurrent calls rather than per user/device like most other PBX software. Perfect for any business and easy to manage with all of the features you could possibly want for a business telephone system.
- the customisable project / data management application from Citrix. For a long time it has been my go to tool for replacing spreadsheets and managing internal business data and operations.
- notion is much like Podio, but with much better features for developers and content collaborators due to its document based structure, rather than simply being a nice database interface.
- possibly the best, well known file sharing software. Also great for storing website and database backups without the technical overhead of other solutions.

Design and CAD
- used extensively for 6 months doing CAD in my previous job. I also still use Fusion 360 for mocking up designs for enclosures and other manufactured parts for the physical products I’m working on.
- as a hobbyist photographer, having done art at school, and also having spent many hours designing flyers, banners and business cards for marketing purposes, I know my way around the Photoshop, Illustrator, Lightroom and InDesign well enough to tackle almost any simple task that they are most suited to.

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