Join me on my journey as I build up the marketing departments of two startups and grow into a young leadership role. I share stories of taking leaps into the unknown, the experiences that shaped me, and the valuable lessons I’ve learned along the way — from successful strategies to insightful missteps.
About Me
Sometimes I walk along the beach in Spain and ask myself: How did I end up here?
I studied to become a vocational school teacher and was well on my way to becoming one — if everything hadn’t turned out so differently.
During my studies, I started working at a medical technology startup. The job interview went something like this: “You’re creative, right? How about marketing?”
Marketing? Okay, why not. I had only taken two lectures on the subject, but why not.
Medical technology? I didn’t know much about it — but you can learn, right?
While still a student, I was already supervising my first intern. That was my first leap into the deep end — and there were many more to come.
The second big leap came right after graduation:
Hardly had I received my degree when I became Head of Marketing. In that role, I supported the company’s growth from 20 to 60 employees, built and led a team, and developed a unique brand identity and a successful marketing strategy — of course, not alone, but with the amazing support of many.
In mid-2024, I took another leap into the unknown:
I now live in Spain and work for a 20-year-old family-run business with 50 employees in the medical technology field. My task as Head of Marketing is to build up the commercial side of the company. Sounds familiar? Yes — but this time, it's a completely new challenge because I’m doing it all in Spanish! A language I only started learning in mid-2023.
But it’s not just about the language — the culture and working style are also different, which makes it especially exciting. New markets, new people, new perspectives. And as if that weren’t enough, I’m also learning Catalan on the side. A real challenge — but that’s exactly what makes it so appealing.
Has everything gone smoothly on my journey so far? Of course not — mistakes are part of the process.
Have I learned from them? Absolutely! And I love sharing those lessons.
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