Main goal

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Q2 OKRs
1
Objective
Key Result
Description
Progress
Generate more product qualiied leads
KR1 Get to 30-day average conversion date from 8% to 15% (+7%)
71%
KR2 Increase 4-week PQLs from 10 to 25(+15)
67%
Improve the product experience via product bumpers
KR1. Implement 3 onboarding flows with at least 50% completion rate
66%
KR2. Implement tracking and onboard flows in at least 200 customer user
0%

Q1 OKRs
0
Objective
Key Result
Description
Progress
Establish a solid foundation for PLG
KR1 Setup proper analytics
L1: Hotjar and Drift L2: GA or MP L3: Goal triggers
66%
KR2 Deploy MVP
L1: Conversational bumpers and workflow improvements L2: Complete phase 1 project L3: Commited phase 2 roadmap L4: LB implementation of the trial
90%
KR3 Get to 10% 30-day average conversion rate
79%
Long-term goal:
Own a
revenue number
for the self-service channel


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