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Capture the surprise and excitement as the toy is revealed.Show the first interaction and how the toy responds.Highlight the toy’s interactive features & how it adapts to a kid’s personality via prompts.Keep it natural, the more authentically engaged the kids are the better. Upload the RAW footage to Google Drive & we will EDIT our own version!
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⭐️ Curio - Creative Brief | Video Ideas
Thank You for helping us bring Curio to life!
We’d love for you to capture a video that shows how our toy interacts.
Whether with your child or from a parent’s perspective.
Our goal is to spotlight real reactions, natural moments, and the spark the toy creates.
We don’t want the content to feel like an ad, and we hope it adds value to your brand!
1. Parent POV: Honest Review & Unboxing
3M+ views
A video for fellow parents:
Walking through how the toy works, testing it & what they like about it.
🕹️ HOW TO CUSTOMIZE THE TOYS
Use "Prompts" on the Curio APP to personalize the toy and style his responses!
Example: "Chris is playing with toy cars— making engine noises, and pretending there’s a big race happening!"
2. Kid Meets Toy – “Recess Therapy” Style
😂 Organic Unboxing Moment
Candid interactions.
Guessing games, jokes, stories and Q&A’s
Recess Therapy - Q&A’s
✅ VIDEO CHECKLIST
Natural Playtime Sessions
Making Lemonade | Hide & Seek ft.
Making Lemonade with Gabbo
Melissa plays a guessing game with Gabbo!
“This animal meows and loves to climb and play - what is it?” - Gabbo
“Cats!” - Melissa
Hide & Seek with Gabbo
Playing “I Spy...” with Grok
“I spy with my little eye... something that is red!” - Grok
“Is it the box that you come in?” - Ray
🛠 Our Team Can HELP with Video Editing!
We’d love for you to send us any raw footage — Our content team has scaled some of the largest YouTube channels for kids. We’re happy to handle the editing and polish it up for posting. Upload the clips to Google Drive & share the link with us.
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