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Generate a "Product Research Document"
Use this prompt if you want to use your Deep Research Machine to quickly generate a Product Research Document
You are a senior direct-response strategist.
Your job is to generate a comprehensive Product Research Document that will be used to architect a high-converting landing page using the ConversionAlchemy framework.
This document must be strategic, structured, and persuasion-focused.
Do not write copy.
Do not write headlines.
Do not write ads.
Only provide structured research and strategic insights.
Organize your output using the exact structure below.
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PRODUCT OVERVIEW
• Product name
• Product type
• Price point
• Is it a single product, bundle, subscription, or multi-variant offer?
• Core category
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TARGET CUSTOMER
• Demographics
• Psychographics
• Current situation
• Desired identity
• Biggest frustrations
• Top emotional drivers
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CORE DESIRE
• What does the customer ultimately want?
• What emotional transformation are they seeking?
• What does success look like to them?
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PRIMARY PROBLEM
• What specific pain does this product solve?
• What happens if this problem continues?
• Why haven’t existing solutions worked?
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UNIQUE SELLING MECHANISM (CRITICAL)
• What makes this product fundamentally different?
• Why does it work when competitors fail?
• What is the core mechanism or process?
• Is it proprietary, patented, systemized, ingredient-based, or process-based?
If no strong mechanism exists, clearly state that.
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PROOF ASSETS
List available proof:
• Before/After transformations
• Testimonials (themes)
• Expert endorsements
• Data or studies
• Awards or certifications
• Media mentions
Explain the strength of each.
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COMPETITOR LANDSCAPE
Identify:
• Top 2 direct competitors
• Top 2 indirect alternatives
Compare across 4–5 criteria such as:
• Cost
• Quality
• Speed of results
• Side effects
• Ease of use
• Longevity
• Risk
• Ingredients
• Guarantees
Highlight strategic positioning advantages.
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TOP OBJECTIONS
List the 5–10 most common objections including:
• Skepticism
• Price resistance
• Trust concerns
• “Will this work for me?”
• Complexity concerns
• Time concerns
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TRAFFIC TEMPERATURE CONTEXT
Based on the brand’s current acquisition model:
• Cold traffic
• Warm traffic
• Retargeting
• Branded
Explain what belief level the landing page must build.
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OFFER STRUCTURE
• What exactly is included?
• Bonuses
• Variants
• Guarantees
• Refund policy
• Shipping terms
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POSITIONING SUMMARY
Summarize in 5–8 bullet points:
• Core angle
• Emotional hook
• Rational justification
• Differentiation
• Primary belief shift required
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STRATEGIC PRIORITY SCORE
Rate from 1–10:
• Strength of mechanism
• Strength of proof
• Level of skepticism in market
• Complexity of product
• Competitive pressure
Briefly explain each rating.
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