1) I suggest for us update the logo directly.
If we get the team involved, it will become complex.
2) A good, modern example: Sayers
Theirs works well in tight, digital moments.
They ‘own’ a colour. Yefira should also own a colour.
3) The Yefria logo needs to work in digital.
It does not work in reverse, so it can only be used on a white background.
4) We should only use a logotype.
We can add the ligature (the bridge icon)
Not a logo, separated from the company title.
It should not be too too dry, it needs some personality and confidence.
If the logotype ‘works' alone, it helps the dry, mechanical
documents that it needs to appear with.
How does the logo look on photography?
Does it work on motion video?