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Business Plan Basics

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Business Plan Basics.docx

Target market

Operating businesses (design firms, conttractors and plant material nursiries) who needs to modernise and reinforce their businesses through injecting a good portion of digital technologies into their workflows. Their aims may vary from enlarging the customer segment range, scaling their business, optimizing their already operating workflows by adjusting them to the modern contextc. For many the aim is going to not be pushed out of the business by the newcomers who already has implemented the digital technologies into their workflow.
The regional market component:
Customers in the US.
TYPES OF CUSTOMERS:
Small design teams
Our first client is based in East Hampton NY. Describing their business may help you understand the situation better. A family business run buy 3 people: a husband, his spouce and her sister. Everyone are around 50 years old. The guy manages the administrative part of the business, his wife is in charge for the design process and her sister is busy with clent realationship management (getting new projects, solving the clients, tracking the payments, etc.), she design rarely too. The business is represented as art of these two sisters. The guys declared being running their busines for around 20 years – starting not as designers rather then people who were aware of nature, beauty and the plants.
They have a regular contractor for making the soil works and planting.
They know the industry inside out – know the larger players of the region.
They struggle with keeping the deadlines and making technical operations such as drafting, 3d Modelling, rendering, photo retouching, putting together presentations for their clients, making deeply technical operations such as preparing drawing sets for grading works, irrigation plans, terrain analysis, solar analysis, area and volume calculations and so on and so forth.
Nurseries
Nurseries can benefit from working with us through delivering the interactive VR experience on how what they sell can be put into the context of their customers' sites. Nowadays everyone wants to view the future result as if it already was achieved.
Larger companies
Larger players of the market can benefit from working with us via delegating larger pieces of work to us. We can provide them with very data-consistent, calculatable and comprehensive hybrid models that can be used for all their needs:
analyzing the existing situation
translating their design onto the digital twin hybrid models
creating stunning visualisations
creating interactive real-time walkthroughs used for show casing and for collaborating with their customers
putting together presentations
preparing technical documentations
calculation and cost management
coordinating the physical building process on site (thanks to geo-referencing and real-world measurements and coordinates)

Problems and pain points the company address for its customers

There are tons of landscaping-related running business out there in the US.
A lot of them uses outdated workflows with no or very little digital component. Nowadays it's a boom of digital enhancements such as real-time rendering engines, VR, AR, algorythms allowing to calculate different things in no time, tools allowing one to prepare serious documentations with minimum time investment. It's crusial for the tradition businesses to somehow adjust to this changing environment otherwise they won't be quick enough to compare against the ones who already based their workflows on the new paradigm. Also, these companies may be run out of modern ways of delivery of their services – they don't know how to make eye-catching renderings, nor the real-time walkthroughts or precise technical documentations. The other firms will be onboarded by their potential clients, not them.
What we can help with:
measuring out and building precise digital twin models of sites (for landscape designers, architects and contractors):
it's precise (up to 1-inch deviation precition)
it's walkable (you can walk and fly there, so you don't need to visit the site over and over again in case you need to look up something)
you have access to tons of high-quality photos taken from a drone (from above) and from ground (from hand)
you can measure distances afterwords
you can build your design solutions in 3d there using various 3D softwares (SketchUp, Blender, 3dsMax, C4D, etc.)
Preparing flat base maps out of the digital twin models:
you can draw on it (manually, or in following softwares: SketchUp, Vectorworks, Rhino and any software that supports DWG file format) here the pathway forks because they can use the digital twin models and connected flat basemaps on their own (if they want and can) or they can outstaff a qualified designer from us who can help them translate what they want (in verbal or hand drawn manners or via references from Pinterest or anywhere else) to proper 2d/3d objects put into the hybrid 3d/2d model that they were provided on the previous stage. The aim is to create a consistant digital project suitable for all the following stages:
creating stunning visualisations
creating interactive real-time walkthroughs
putting together presentations
preparing technical documentations
calculation and cost management
Creating stunning visualisations:
Our outstaffed designers can help with making photorealistic visualisation in concised time:
high precision
high level of details
project consistency & data continuity
accurate plant models (not generic, but real species taking into account the time of the year, so some of them can blossom, loose leaves, etc.)
accurate environment and lighting sitution (thanks to geo-referencing the initial digital twin model)
Creating interactive real-time walkthroughs:
Our outstaffed designers can help with preparing game-like interactive environments where you can walk and interact with the situation and each other in real time:
photo-realistic
moving (wind simulation, water flows, sky moves, etc.)
good for studying the solar situation (you can control the time of the year and of the day in one click)
not only can you walk and fly there, you also can make verbal and written comments on the design through putting tags on the objects (these comments are recorded and being processed by an AI algorythm that decodes the main ideas from the delirious trascript of the interactive play – these processed comments are reflected in the log of the session and can be found on the client's portal)
Putting together presentations for our clients' consumers:
Our outstaffed designers can help with preparing presentations for our clients' consumers, their partners and contractors via putting together the documents in the nice-looking and comprehensive way.
Technical documentation:
Our outstaffed designers can help with making the technical documentation such as:
grading works
setting out plans
sections
detail views
irrigation plans
construction drawings
various 3D schemes
assembly drawings
etc.
Calculations and cost control:
Our outstaffed designers can help with calculating various things and preparing precise estimates:
thanks to architecture of the models that we create everything is calculatable so we can extract and evaluate these pieses of data creating very detailed reports and cost estimates
In addition to that our workflow can provide our clients with very customisable and maximum user-friendly manner of working. One of our key service is outstuffing – you can order a real person to work with you so there's no need to dive deep into the technology because you speak the same language with this qualified person.
Also, we provide our clients with a robust project management system that is taylored to the fields' needs and context and help track projects, meet deadlines and interact with their customers in a more streamlined manner (thanks to smart automations that save tons of time mailing, sending out correspondence, giving hints on the dedlines, etc.) We help setting up the work environment including all the corporate emails, file storage and workflow automations.
If your company already uses a sophisticated project management system, we'll plug in ours to their so they don't need to change the way they work (good for larger players).

Beyond features, what are the main benefits customers will experience?

They will gain the power of new technologies, feel themselves up to date, in trend that may empower them and also win a lot of time for new corporate or personal ideas. They will feel more confident about the way their busineses go thanks to the project tracking system. At the same time we don't require any major change from them so they can go deeper into what they really love (designing, organisation questions of their businesses, etc.)

Vision and Mission

Empower everyone with boost of digital technology with no requirement to change the way you live and work. Complex tools and workflows can be easily deployable for simple people (need to rephrase it).
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