Are you participating in an exhibition soon? Congratulations!
You’ve made a great choice.
Exhibition is a very unique marketing and lead generation technique. It is the only opportunity for you to come face-to-face with a large number of prospects.
But registering for the exhibition participation is only the beginning. You need to plan and prepare very well to make the most of your presence at the event.
Selecting the plays a very important role in ensuring a successful exhibition participation.
Here are 5 ways in which you can create a strong Brand Impact:
1. Brand Ambassadors in your booth
If you are playing the part, you need to look the part. Every hour, hundreds of people are going to walk by your booth. They are subconsciously registering your brand and its messaging in their minds.
Besides setting up the booth with your , it is very important therefore that everyone from your team is wearing the brand colours and logo. Your prospects are more likely to approach someone who is clearly dressed in the Brand colours. “More engagement = More Leads = Better Business”
T-Shirts and Shirts, customized with your logos are a must.
2. Promoters for Brand Omnipresence
What the eye sees, the mind registers. The more it sees, the stronger the Brand presence.
You clearly know the value of gathering eyeballs for your brand. An exhibition is undoubtedly the least expensive way to create brand visibility. All you need are some promoters at key locations distributing brochures, samples or freebies and sending more people to your booth.
and Caps in brand colours are essential to maximise visibility.
3. Let the visitors Carry your Brand home
If you stand outside the exhibition venue and watch all the visitors walk out what do you notice? Everyone would have a large carry bag with them. Wouldn’t it be great if those bags have your logo on them!
Your patrons need something to carry all the brochures, catalogs, samples and freebies they get at the exhibition. It is a great strategy for you to give them carry bags customized with brand colours and logos.
The great thing is that the carry bag will stay with your prospect for a long time. Your bags will be their companions for day-to-day use, thus making your brand a part of their life.
Here is how you should choose the right bag for you:
4. Freebies for today’s prospects, tomorrow’s customers
Who doesn’t love to be surprised? Nudge those who walk into your booth to become your customers with a freebie – as a token of gratitude.
It is a good idea to have 2-3 types of goodies. These varieties could be chosen based on budget or utility. That way, you have a couple of options to give to different types of people who visit your booth, how much interest they show in your offering or how likely they are to become your customers.
5. One client in the booth is better than two on the aisle
Studies have shown that an existing client is 7 times more likely to buy from you again as compared to a new client.
So, the trick is engage, engage, and engage.
For this reason, it’s a great idea to go out of your way to invite existing clients to visit you so that you can cross sell and upsell. And so that you make their visit worthwhile for them, say thank you with a gift that they’ll love.
Depending on your taste, your clients’ taste and your budget, there are a host of products that you can choose from.
We hope you found these suggestions useful. We’ll be happy to answer any queries you may have. We’ll be even happier to receive an order from you for your upcoming exhibition.