The business pulse is a score that indicates whether the business of an account is thriving and the needs and priorities are continuously aligned to the offerings of Spotdraft. This score should be instrumental in keeping customer facing teams aware about upsell/cross-sell opportunities, external factors that may indicate risk of churn, or just information that helps the teams drive conversations with their customers in a meaningful manner.
Expansion and Churn Qualifiers
These are insights that may directly influence revenue and hence are highlighted as key insights whenever there are any expansion opportunities or churn risks.
Team and Spends
Key Departments
At a department level (such as legal, sales and finance) we track the following team-level metrics:
Increase or decrease in size over past 6 months Executive arrivals or departures from the teams Hiring Pipeline in these teams Specific Important Roles Coming Up
At a role level (such as general counsel and legal ops) we will track at a individual/person level for the following metrics:
Existing number of employees in these roles Name and details of the top level people in such roles New arrivals in any such role in the past 6 months. Any departures in any such role (since the time the roles are tracked) Current or past job openings in these specific roles Needs Identified from Jobs New
An accounts needs and priorities are often very well explain in their job openings. The platform tracks past as well as current openings and filters out the needs mentioned in those openings that align with the offerings or different use cases solved by Spotdraft.
For example, if the need for “employee contract management” or “contracts for ESOPs” is found in any of the positions, it will be highlighted as an identified need in HR Use Case.
Spends on Tools
From the technographic data of all accounts, the following 2 insights are extracted:
Is the account in the process of spending on more tools (acquiring cycle) or cutting down on tool spends (consolidation cycle) in the current quarter. Any relevant tools like “Docusign” can be tracked to understand if Spotdraft can replace that tool or introduce a new use case that makes Spotdraft more valuable for that account. Events and Activities
News and Announcements
Any public news and announcements by companies are tracked on the platform and the relevant ones for Spotdraft can be highlighted. The news are categorised under the following sub-categories:
Online Research
Competitive Research