Goals

Offset a percentage of rent cost for the overall space

Break even—design studio is still going to bring the majority of the income but it would be nice if it wasn’t fully subsidising this side of things

Position the design studio as culturally relevant

Outline the studio’s design aesthetic and capabilities

Promote casual looseleaf/teapot culture in Toronto (”third-wave” is a ridiculous name and I would probably stay well away from it)

Introduce Toronto to cool design things (magazine shop, home goods, maybe even tokyobike hahaha)

“Discover” and promote emerging creative talent through art displays and prints/goods for sale

Contribute to Toronto design scene through events, partnerships, sponsorships (e.g. providing tea for Creative Mornings or hosting DesignTO sessions)

Stretch Goals

Turn a profit to start funding special projects like limited edition merch collabs and artist-in-residence

Create in-house product line—things like tea blends, home decor, cocktail cherries/bitters, home fragrance, affordable but nice picture frames...

Open as a cocktail bar after hours (requires additional licensing and infrastructure)

Pop-up meals or weekend brunch (at this point really it’s more like spinning out into another location)

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