The problem you’re trying to solve
Your existing and/or potential customers.
What can’t you do. Constraints can be size, format, timeline, colors, text length, and more.
The format that will reach your audience the best.
Time you have to spend on this project and when it must be completed by. You can also outline milestones, like when certain sections will be done.
If this is a redesign, what was learned from previous versions? What other products or companies are trying to solve this problem? Are you going to talk to existing or potential customers?
Mood Board Template
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