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Business Strategy Excellence Of Top Players In Non-woven Adhesive Market

The study involves four major activities in estimating the market size of non-woven adhesives. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market.
The market for non-woven adhesives is anticipated to reach USD 3.5 billion by 2025, at a projected between 2020 and 2025, from an estimated USD 2.3 billion in 2020. Non-woven hygiene adhesives are being used more frequently in baby care, feminine hygiene, and adult incontinence applications, which is the main market driver. The market is also being driven by rising demand from APAC, the Middle East & Africa, and South America as well as rising awareness of the need for high-quality products. The baby diaper market's stagnant growth in developed regions and the volatility of raw material prices are the two factors limiting the growth of the non-woven hygiene adhesives market.
During the forecast period, the market dynamics are likely to change due to the rising use of non-woven hygiene adhesives in applications like baby care, feminine hygiene, and adult incontinence, as well as the appearance of new applications like medical, bath tissues, and pet diapers in emerging markets like India, China, Brazil, Mexico, and Southeast Asian nations.
The Control of Substances Hazardous to Health (COSHH), the European Union (EU), the Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH), the Globally Harmonized System (GHS), and the Environmental Protection Agency (EPA) in Europe and North America, are just a few of the regulatory bodies that the chemical industry must follow in order to comply with their policies and standards.
In order to reduce the emission of VOCs, manufacturers in Europe and North America abide by these regulations for the production and use of adhesives in a variety of applications.
Due to its availability and widespread acceptance in applications like baby care, adult incontinence, and feminine hygiene, the SBC segment commands the largest share of the overall market for non-woven hygiene adhesives. The APAO segment, a new class of hot-melt adhesives with better properties for hygiene application, is anticipated to grow at a faster rate than the SBC segment during the forecast period.
During the projection period, it is anticipated that the baby care sector will hold the greatest market share. However, it is anticipated that the market would grow at a significantly high rate due to the development of innovative, specialist medical applications. Future demand for non-woven hygiene adhesives is anticipated to increase as personal hygiene awareness grows along with the demand for disposable hygiene products.
One of the major markets for non-woven hygienic adhesives is Europe, followed by North America. In terms of value, the two regions accounted for 54.8% of the non-woven hygiene adhesives market as a whole in 2019. The markets in North America and Europe are mature, but the development of newer applications there, like pet diapers and bath tissues, is anticipated to propel the market at a significantly high rate. The growth driver in APAC, South America, the Middle East, and Africa is consumer awareness of baby care, feminine hygiene, and adult incontinence products.
Henkel AG, H.B. Fuller, Arkema, Moresco Corporation, Beardow Adams (Adhesives) Ltd., Lohmann- Koester GmbH & Co.KG, ADTEK Malaysia Sdn Bhd, Colquimica Adhesives, Savare Specialty Adhesives, Palmetto Adhesives Company, Inc. are the major players in this market. To enhance their market shares, these businesses have chosen organic growth tactics like investment & expansion, merger & acquisition, and new product launch. From 2017 to 2020, major market participants adopted these strategies, which aided in their regional expansion and strengthened their product lines.
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