Content direction: Build your reputation as the local home expert neighbors turn to. How to stay top of mind:
Use a sponsored post to highlight the important areas around the home to focus on to get the home “winter ready”.
Post a poll to get engagement going and find out where neighbors are focusing their home improvement efforts.
Neighbors may not be selling their homes but building your reputation/positioning yourself as the home expert will ensure they think of you first when they do.
Real Estate Agents
10/26/2021
Sales slowing? What homeowners need this winter / How to stay in front of locals in {{city name/default:your area}}
Are you the home expert in {{city name/default:your area}}? / Make sure neighbors know with a simple marketing trick
What {{city name/default:local}} homeowners are searching for right now / How to get in front of them this season
Homeowners in {{city name/default:your area}} are looking for… / Make sure you show up in their next search
Infographic: 55% of homeowners plan to begin or continue projects this winter.
Be the home expert neighbors turn to when taking on their next project
Build up your local reputation while neighbors focus on home improvement with a Neighborhood Sponsorship.
Search ZIPs to sponsor
Position yourself as an expert so when neighbors sell or buy, they think of {{business name/default:you}} first
Start by targeting the ZIP codes you want to reach.
Post a poll to see what winter preparation projects neighbors are interested in.
Use a sponsored post to share your POV on getting your home ready for winter.
Start a sponsorship today
Dual Eligible Sponsorship Adhoc
Anecdotally we know sending from a person, specifically a woman, can improve open rates. Making this change will hopefully improve our typical ORs
50/50 - This group needs to be the same between both DE sponsorship sends in the week
From name:
A: Nicolette at Nextdoor <neighborhood-sponsorships@nextdoor.com>
) recreate the following (on page 11 of the pdf linked above), removing the 2018 bars and only showing 2020. Title: Top renovation challenges among homeowners in 2020.
Content direction: Make the connection with neighbors looking for service professionals in their area with a Neighborhood Sponsorship.
Increase your visibility in the neighborhood w/ a Sponsorship:
Ads always seen in the newsfeed
Improve your local reputation with recommendations, heart count always next to your ads
Tips and advice ad is a direct line to you, to make the home services professional search easier for neighbors
Claimed Local Businesses
10/29/2021
Neighbors need {{business name/default:you}} for their next project / Finding the right service provider is tough. Make it easier
Top renovation challenges for homeowners / Does {{business name/default:your business}} have the fix?
Can you fix this for homeowners? / We think {{business name/default:you}} can
{{business name/default:Your business}} is the solution / See homeowners’ top challenges over the last year
Connect with neighbors looking for {{business name/default:you}}
You can make their home renovations less challenging. Show up in {{city name/default:your area}} with a Neighborhood Sponsorship.
Search ZIPs to sponsor
Increase your visibility and make neighbors’ search for home service pros easier with a Sponsorship
See your ads in the newsfeed. Always.
Get a boost to your local reputation with your recommendations count displayed next to your ads.
Give neighbors a direct line to you with a Tips & Advice ad.
Product shot of tips and advice ad: https://www.figma.com/file/ezPR63ikxoFWSxAWkN4xcK/Handoff?node-id=27%3A171
Real Estate Sponsorship
Anecdotally we know sending from a person, specifically a woman, can improve open rates. Making this change will hopefully improve our typical ORs
50/50 - This group needs to be the same between both RE sponsorship sends in the week
From name:
A: Nicolette at Nextdoor <neighborhood-sponsorships@nextdoor.com>
B: Nextdoor
<neighborhood-sponsorships@nextdoor.com>
Finding the right service provider remains a top challenge among homeowners during a renovation
) recreate the following (on page 11 of the pdf linked above), removing the 2018 bars and only showing 2020. Title: Top renovation challenges among homeowners in 2020.
Content direction: As an expert in the housing field recommend your go-to contractors and partners to help connect neighbors looking for trusted service professionals in their area with a Neighborhood Sponsorship.
Increase your visibility in the neighborhood w/ a Sponsorship:
Ads always seen in the newsfeed
Improve your local reputation with recommendations, heart count always next to your ads - you’re the trusted local expert with knowledge on the local home services market
Tips and advice ad is a direct line to you, to make get the conversation started with neighbors in search of pros
Real Estate Agents
10/29/2021
Neighbors need {{business name/default:you}} for their next project / Finding the right providers is tough. Make it easier
Top challenges for homeowners / Does {{business name/default:your business}} have the fix?
Can {{business name/default:you}} answer homeowners’ top Qs? / We think you can
{{business name/default:Your expertise}} is needed / See homeowners’ top challenges over the last year
Your expertise is needed
No one knows the housing field better than {{business name/default:you}}. Show up in {{city name/default:your area}} with tips and advice through a Neighborhood Sponsorship.
Search ZIPs to sponsor
Increase your visibility and give neighbors a hand with a Sponsorship
Recommend your go-to contractors and partners to connect neighbors looking for trusted service pros.
Get a boost to your own local reputation with your recommendations count displayed next to your ads.
Give neighbors a direct line to you with Tips & Advice ads in the newsfeed.