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October SMB Ad Hoc Emails


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Subject Line (32 chars) / Preview Text (65 chars)
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Headline (50 chars)
Subheadline (100 chars)
CTA Button 1
Secondary Headline
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CTA Button 2 (if necessary)
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Dual Eligible Sponsorship Adhoc
Top performer
Claimed Local Businesses
10/17/2021
Dual Eligible Sponsorship Adhoc

Infographic: Localized messaging drives 58% higher engagement -
@Khayla Robinson
FYI

Source to be included at the footer of the email (please do not include source in the infographic image): Nextdoor Insight Series #6, 2021 (https://business.nextdoor.com/enterprise/blog/nextdoor-insights-series-6-the-neighborhood-is-the-community-you-can-count-on)

Tips inspo here: https://business.nextdoor.com/local/resources/creative-ideas-for-engaging-with-your-local-community
Claimed Local Businesses
10/19/2021
More clicks and comments when you do this / Get more from your local marketing
Did you remember this on your last ad? / The top tip for more engagement on your posts
{{first name/default:Hey there}}, want more clicks and replies? / Remember these top tips for more engagement on your {{business name/default:your real estate business}} posts
More clicks and replies for {{business name/default:your advertising}} / Put the local in local business
Localized messaging drives 58% higher engagement
Neighborhood Sponsorships enable you to get hyperlocal
Get more clicks and direct messages on your Sponsorship ads with neighborhood-focused messaging.
Search ZIP codes
Increase engagement with these tips to localize your next post
Poll your local community: Gain valuable insight into your customer base while letting them share their opinion.
Share how-to content: Showcase your expertise and build trust with your local community so they know you’re there when they need you.
Invite neighbors to a local event: Virtual or in-person, informative or purely fun, get people together with {{business name/default:your business}} at the center.
Search ZIPs to sponsor
Real Estate Sponsorship Adhoc

Infographic: Localized messaging drives 58% higher engagement -
FYI

Source to be included at the footer of the email (please do not include source in the infographic image): Nextdoor Insight Series #6, 2021 (https://business.nextdoor.com/enterprise/blog/nextdoor-insights-series-6-the-neighborhood-is-the-community-you-can-count-on)

Tips inspo here: https://business.nextdoor.com/local/resources/creative-ideas-for-engaging-with-your-local-community
Real Estate Agents
10/19/2021
More clicks and comments when you do this / Get more from your local marketing
Did you remember this on your last ad? / The top tip for more engagement on your posts
{{first name/default:Hey there}}, want more clicks and replies? / Remember these top tips for more engagement on your {{business name/default:your real estate business}} posts
More clicks and replies for {{business name/default:your advertising}} / Put the local in local real estate marketing
Localized messaging drives 58% higher engagement
Neighborhood Sponsorships enable you to get hyperlocal
Get more clicks and direct messages on your Sponsorship ads with neighborhood-focused messaging.
Search ZIP codes
Increase engagement with these tips to localize your next post
Poll your local community: Gain valuable insight into potential clients while letting them share their opinion.
Share local housing market insights: Showcase your expert knowledge of the surrounding market and let neighbors know you’re the go-to local agent.
Invite neighbors to a local event: Virtual or in-person, informative or purely fun, get people together with {{business name/default:your business}} at the center.
Search ZIPs to sponsor
Dual Eligible Sponsorship Adhoc
Top performer
Claimed Local Businesses
10/20/2021
Waitlist
Claimed Local Businesses
10/21/2021
Dual Eligible sponsorship - HOME SERVICES ONLY
Neighbors are spending more time at home and investing in home improvement. Reach more potential customers with a neighborhood sponsorship.


Source to be included at the footer of the email (please do not include source in the infographic image): Nextdoor Insight Series #6, 2021 (https://business.nextdoor.com/enterprise/blog/nextdoor-insights-series-6-the-neighborhood-is-the-community-you-can-count-on)

Share your expert insight with a sponsored post about how to approach home improvement projects
Get engagement going with a poll on what projects neighbors are focusing their efforts on
Claimed Local Businesses
10/22/2021
What are local consumers’ new habits? / What they mean for {{business name/default:your business}}

Make the most of {{city name/default:your area}}’s homes / What neighbors need, you can provide

How homes in {{city name/default:your area}} have changed / 2020’s top at-home trends still ring true

The 2020 home trend that’s still true / Neighbors in {{city name/default:your area}} agree
Reach your customers where they live

Reach your customers where they live (and work)
Neighbors continue to invest in their homes. Get in front of them with a Neighborhood Sponsorship.
Search ZIPs to sponsor
Leverage your sponsorship to take on home trends
Poll neighbors to see what projects they’re working on.
Share expert insight and advice that connects your business with neighbors’ new “work from home” needs, like advice on home improvement projects.
Reply to any comments to build better 1:1 connections.
Reach neighbors now
Real Estate Sponsorship
Neighbors are still spending a lot of time at home


Source to be included at the footer of the email (please do not include source in the infographic image): Nextdoor Insight Series #6, 2021

Share your expert insight with a sponsored post about how to approach home improvement projects
Get engagement going with a poll on what projects neighbors are focusing their efforts on
Real Estate Agents
10/22/2021
What are local homeowners’ new habits? / What they means for {{business name/default:your real estate business}}

Make the most of {{city name/default:your area}}’s homes / What neighbors need, you can provide

How homes in {{city name/default:your area}} have changed / 2020’s top at-home trends still ring true

The 2020 home trend that’s still true / Neighbors in {{city name/default:your area}} agree
Reach your clients where they live
Neighbors continue to invest in their homes. Get in front of them with a Neighborhood Sponsorship.
Search ZIPs to sponsor
Leverage your sponsorship to take on home trends
Poll neighbors to see what projects they’re working on.
Share advice that connects your knowledge with neighbors’ new “work from home” needs, like tips for home projects.
Reply to any comments to build better 1:1 connections with potential clients.
Reach clients now
UpSell Dual Eligible Exsiting Sponsors
v2 of Top 10% vs. Top 100 ZIPs vs. Top 50 ZIPs
Claimed Local Businesses
10/23/2021
UpSell Exsiting Real Estate Sponsors
v2 of Top 10% vs. Top 100 ZIPs vs. Top 50 ZIPs
Real Estate Agents
10/23/2021
5
9
Dual Eligible Sponsorship Adhoc
Anecdotally we know sending from a person, specifically a woman, can improve open rates. Making this change will hopefully improve our typical ORs
50/50 - This group needs to be the same between both DE sponsorship sends in the week
End of year prep messaging

From name:
A: Nicolette at Nextdoor <neighborhood-sponsorships@nextdoor.com>
B: Nextdoor
<neighborhood-sponsorships@nextdoor.com>

Stat: 55% of homeowners plan to begin or continue projects this winter.
@Khayla Robinson
new infographic fyi


Content direction: Use a sponsorship to reach those neighbors with:

ZIP code level targeting to get in front of the right neighbors prepping their homes for the winter.
Use a Tips and Advice ad to offer your expertise on areas around the home to focus on
Post a poll to get engagement going and find out where neighbors are focusing their home improvement efforts
Claimed Local Businesses
10/24/2021
Neighbors need {{business name/default:you}} for winter projects / Get in front of {{city name/default:local}} homeowners today

Neighbors in {{city name/default:your area}} need you for winter projects / Target ZIPs you want to reach this season

Help {{city name/default:local}} homeowners with winter projects / They’re looking for {{business name/default:you}}

Is {{business name/default:your business}} prepared for winter business? / What {{city name/default:local}} homeowners are looking for
Infographic: 55% of homeowners plan to begin or continue projects this winter.
Is {{business name/default:your business}} top-of-mind for neighbors right now?

Be the {{vertical category/default:business}} neighbors call on for their next project
Stay in front of the neighborhoods you want to reach with a Sponsorship this season.
Search ZIPs to sponsor
With homeowners making up 79% of verified neighbors on Nextdoor, you can be sure you’re always reaching the right audience
Show you’re the {{city name/default:local}} expert with a Neighborhood Sponsorship:
Start by targeting the ZIP codes you want to reach.
Post a poll to see what winter prep and home improvement projects neighbors are interested in.
Share a Tips & Advice ad to give your perspective on the projects trending in your area.
Search ZIPs to sponsor
Dual Eligible Local Deal Adhoc
Anecdotally we know sending from a person, specifically a woman, can improve open rates. Making this change will hopefully improve our typical ORs
50/50
Claimed Local Businesses
10/26/2021
5 minutes to new business for {{business name/default:you}} / Target the business you want in {{city name/default:your area}}

Meet your business goals this month / Target the business you want in {{city name/default:your area}}… in 5 minutes

Booming business in 5 minutes / The most effective advertising for {{business name/default:you}} is here
Booming business in 5 simple steps

5 minutes to new business
With Local Deals, zero in on exact neighborhoods you want to do business with to build your customer base.
Post a deal today
What makes Local Deals different (and effective!):
Go live in 5 simple steps
The only advertising tool with neighborhood targeting so you get to define “local”
Customizable to meet your business goals: more foot traffic, more online sales, more new customers

Image: screenshot of first video frame
Copy: Watch the step by step video on getting started with Local Deals
CTA: Watch video
Post today
Real Estate Sponsorship Adhoc
Anecdotally we know sending from a person, specifically a woman, can improve open rates. Making this change will hopefully improve our typical ORs
50/50 - This group needs to be the same between both RE sponsorship sends in the week
End of year prep messaging

From name:
A: Nicolette at Nextdoor <neighborhood-sponsorships@nextdoor.com>
B: Nextdoor
<neighborhood-sponsorships@nextdoor.com>

Stat: 55% of homeowners plan to begin or continue projects this winter.


Content direction: Build your reputation as the local home expert neighbors turn to. How to stay top of mind:

Use a sponsored post to highlight the important areas around the home to focus on to get the home “winter ready”.
Post a poll to get engagement going and find out where neighbors are focusing their home improvement efforts.

Neighbors may not be selling their homes but building your reputation/positioning yourself as the home expert will ensure they think of you first when they do.
Real Estate Agents
10/26/2021
Sales slowing? What homeowners need this winter / How to stay in front of locals in {{city name/default:your area}}

Are you the home expert in {{city name/default:your area}}? / Make sure neighbors know with a simple marketing trick

What {{city name/default:local}} homeowners are searching for right now / How to get in front of them this season

Homeowners in {{city name/default:your area}} are looking for… / Make sure you show up in their next search
Infographic: 55% of homeowners plan to begin or continue projects this winter.
Be the home expert neighbors turn to when taking on their next project
Build up your local reputation while neighbors focus on home improvement with a Neighborhood Sponsorship.
Search ZIPs to sponsor
Position yourself as an expert so when neighbors sell or buy, they think of {{business name/default:you}} first
Start by targeting the ZIP codes you want to reach.
Post a poll to see what winter preparation projects neighbors are interested in.
Use a sponsored post to share your POV on getting your home ready for winter.
Start a sponsorship today
Dual Eligible Sponsorship Adhoc
Anecdotally we know sending from a person, specifically a woman, can improve open rates. Making this change will hopefully improve our typical ORs
50/50 - This group needs to be the same between both DE sponsorship sends in the week
From name:
A: Nicolette at Nextdoor <neighborhood-sponsorships@nextdoor.com>
B: Local Business at Nextdoor
<business@nextdoor.com>


Content direction: Leaning into ease of use, getting in front of verified neighbors in 5 mins or less
Claimed Local Businesses
10/27/2021
Got 5 minutes? / Get access to the customers you want to reach in no time

{{business name/default:Hey there}}, got 5 minutes? / Access the customers you want to reach in no time

Better customer relationships in 5 minutes / You run your business, we’ll help with the advertising

5 min to better customer relationships / You run your business, we’ll help with the advertising
5 minutes to more exposure

Get better customer relationships in 5 minutes
With Neighborhood Sponsorships you run your business, we’ll help with the advertising. It’s as simple as that.
Search ZIPs to sponsor
Take 5 and unlock truly local advertising:
Reach customers at home: Sponsor entire ZIP codes and know you're connecting with verified neighbors
Get consistent exposure: Show up and be seen in the most visited area of Nextdoor: the newsfeed
Build stronger relationships: Introduce yourself and your business to new and return customers
Sponsor ZIP codes
Waitlist
Claimed Local Businesses
10/28/2021
Dual Eligible Sponsorship Adhoc
Finding the right service provider remains a top challenge among homeowners during a renovation


Infographic - (fyi
@Khayla Robinson
) recreate the following (on page 11 of the pdf linked above), removing the 2018 bars and only showing 2020. Title: Top renovation challenges among homeowners in 2020.
Screen Shot 2021-10-11 at 11.36.12 AM.png

Content direction: Make the connection with neighbors looking for service professionals in their area with a Neighborhood Sponsorship.

Increase your visibility in the neighborhood w/ a Sponsorship:
Ads always seen in the newsfeed
Improve your local reputation with recommendations, heart count always next to your ads
Tips and advice ad is a direct line to you, to make the home services professional search easier for neighbors
Claimed Local Businesses
10/29/2021
Neighbors need {{business name/default:you}} for their next project / Finding the right service provider is tough. Make it easier

Top renovation challenges for homeowners / Does {{business name/default:your business}} have the fix?

Can you fix this for homeowners? / We think {{business name/default:you}} can

{{business name/default:Your business}} is the solution / See homeowners’ top challenges over the last year
Connect with neighbors looking for {{business name/default:you}}
You can make their home renovations less challenging. Show up in {{city name/default:your area}} with a Neighborhood Sponsorship.
Search ZIPs to sponsor
Increase your visibility and make neighbors’ search for home service pros easier with a Sponsorship
See your ads in the newsfeed. Always.
Get a boost to your local reputation with your recommendations count displayed next to your ads.
Give neighbors a direct line to you with a Tips & Advice ad.
Product shot of tips and advice ad: https://www.figma.com/file/ezPR63ikxoFWSxAWkN4xcK/Handoff?node-id=27%3A171
Real Estate Sponsorship
Anecdotally we know sending from a person, specifically a woman, can improve open rates. Making this change will hopefully improve our typical ORs
50/50 - This group needs to be the same between both RE sponsorship sends in the week
From name:
A: Nicolette at Nextdoor <neighborhood-sponsorships@nextdoor.com>
B: Nextdoor
<neighborhood-sponsorships@nextdoor.com>

Finding the right service provider remains a top challenge among homeowners during a renovation


Infographic - (fyi
) recreate the following (on page 11 of the pdf linked above), removing the 2018 bars and only showing 2020. Title: Top renovation challenges among homeowners in 2020.
Screen Shot 2021-10-11 at 11.36.12 AM.png

Content direction: As an expert in the housing field recommend your go-to contractors and partners to help connect neighbors looking for trusted service professionals in their area with a Neighborhood Sponsorship.

Increase your visibility in the neighborhood w/ a Sponsorship:
Ads always seen in the newsfeed
Improve your local reputation with recommendations, heart count always next to your ads - you’re the trusted local expert with knowledge on the local home services market
Tips and advice ad is a direct line to you, to make get the conversation started with neighbors in search of pros
Real Estate Agents
10/29/2021
Neighbors need {{business name/default:you}} for their next project / Finding the right providers is tough. Make it easier

Top challenges for homeowners / Does {{business name/default:your business}} have the fix?

Can {{business name/default:you}} answer homeowners’ top Qs? / We think you can

{{business name/default:Your expertise}} is needed / See homeowners’ top challenges over the last year
Your expertise is needed
No one knows the housing field better than {{business name/default:you}}. Show up in {{city name/default:your area}} with tips and advice through a Neighborhood Sponsorship.
Search ZIPs to sponsor
Increase your visibility and give neighbors a hand with a Sponsorship
Recommend your go-to contractors and partners to connect neighbors looking for trusted service pros.
Get a boost to your own local reputation with your recommendations count displayed next to your ads.
Give neighbors a direct line to you with Tips & Advice ads in the newsfeed.
UpSell Dual Eligible Exsiting Sponsors
End of year prep messaging
Claimed Local Businesses
10/30/2021
UpSell Exsiting Real Estate Sponsors
End of year prep messaging
Real Estate Agents
10/30/2021
6
1
October Calendar
1
Today
October 2021
MonthWeekDay
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Dual Eligible Sponsorship Adhoc
UpSell Dual Eligible Exsiting Sponsors
Real Estate Sponsorship
UpSell Exsiting Real Estate Sponsors
Dual Eligible Sponsorship Adhoc
Dual Eligible Local Deal Adhoc
Dual Eligible Sponsorship Adhoc
Waitlist
Dual Eligible Sponsorship Adhoc
UpSell Dual Eligible Exsiting Sponsors
Real Estate Sponsorship Adhoc
Real Estate Sponsorship
UpSell Exsiting Real Estate Sponsors
Dual Eligible Sponsorship Adhoc
Dual Eligible Local Deal Adhoc
Dual Eligible Sponsorship Adhoc
Waitlist
Dual Eligible Sponsorship Adhoc
UpSell Dual Eligible Exsiting Sponsors
Real Estate Sponsorship Adhoc
Real Estate Sponsorship
UpSell Exsiting Real Estate Sponsors
Dual Eligible Sponsorship Adhoc
Dual Eligible Sponsorship Adhoc
Dual Eligible Sponsorship Adhoc
Waitlist
#r29
UpSell Dual Eligible Exsiting Sponsors
Real Estate Sponsorship Adhoc
Real Estate Sponsorship
UpSell Exsiting Real Estate Sponsors
Dual Eligible Sponsorship Adhoc
Dual Eligible Local Deal Adhoc
Dual Eligible Sponsorship Adhoc
Waitlist
Dual Eligible Sponsorship Adhoc
UpSell Dual Eligible Exsiting Sponsors
Real Estate Sponsorship Adhoc
Real Estate Sponsorship
UpSell Exsiting Real Estate Sponsors
Dual Eligible Sponsorship Adhoc
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