Actions/Items: Learn key negotiation strategies and factors to consider when setting your licensing fees (value proposition, market rates, licensee reach). Exercise: Determine a potential licensing fee structure for your course. 🤝 Win-Win Negotiations (Revisited):
How to approach negotiations with a collaborative mindset, considering the licensee's needs. ⚖️ Finding the Sweet Spot (by License Type):
Factors to consider when setting fees for each license type: Resale price potential for licensee. Ongoing support you provide. The extent of modification allowed. Market value of similar content. Exclusivity (if offered). Value of the training to the organization. Number of employees/trainees. 💰 Fee Structures (More Detail):
MRR: Percentage of sales is common (e.g., 20-50%). PLR: One-time fee, ranging widely (from hundreds to thousands). Standard License: Can be a flat fee, per-user fee, or subscription. ✅ Action Item:
Determine a potential licensing fee structure for your course for each of the main license types (MRR, PLR, Standard). Outline your key negotiation points and your ideal outcome for each license type. 