Module 3: Marketing & Selling Your Eco-Course Online (Learning Outcome: Students will be able to develop and implement effective strategies to market and sell their digital eco-course.)

Module 4: The Power of Licensing Your Eco-Course (Learning Outcome: Students will understand the benefits of course licensing and learn the step-by-step process to implement it.)

Module 5: Generating Consistent Income: Your Step-by-Step System (Learning Outcome: Students will have a clear, actionable plan to generate consistent income from their digital eco-courses through direct sales and licensing.)

https://coda.io/d/_dZaA0euI5Aa/Free-Introduction-Kaitiaki-Academy_suP1xPEh

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Module 3: Marketing & Selling Your Eco-Course Online (Learning Outcome: Students will be able to develop and implement effective strategies to market and sell their digital eco-course.)

Lesson 3.3: Leveraging Social Media to Reach Your Ideal Students

Actions/Items: Explore effective social media strategies for promoting your eco-course (identifying relevant platforms, creating engaging content, building a community).

Exercise: Identify 2-3 relevant social media platforms for your niche and brainstorm 3 content ideas for 🎯 Know Your Audience:

Where does your ideal student hang out online? (Instagram, Facebook, LinkedIn, TikTok?)

Focus on 1-2 platforms to start.

📣 Content That Connects:

Provide value before you sell.

Share tips, insights, behind-the-scenes, and success stories.

📱 Platform-Specific Strategies:

Instagram: Visually appealing content, stories, reels.

Facebook: Groups, community building, targeted ads.

TikTok: Short, engaging videos, trends, educational content

✅ Action Item:

Identify 1-2 social media platforms where your ideal student is most active.

Brainstorm 3 content ideas for each platform that provide value and subtly lead to your course.

Resource:

Social Media Examiner: https://www.socialmediaexaminer.com/each.

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